Negotiation Skills for Sales and Marketing Professionals
 Training on
Negotiation Skills for Sales and Marketing Professionals
11-12 July 2015
The art of successful negotiation is the careful exploration of clients or prospective with the goal of achieving a positive ‘win-win’ outcome (Sales Volumes). Through a series of case studies and self-reflection, this course will provide the participants with insight into the personal negotiation styles and necessary actions related to sales required at each phase of the process.

This course is ideal for All team members looking to improve their personal negotiation competency and raise their confidence in dealing with a range of business environments in any negotiation situations.


At the end of training, the participants will:
  • Understand about the concept of community development and facilitation skill;
  • Gain capacity and confidence to work with community; and
  • Know-how to transfer the knowledge and techniques skill related to especially livestock to community effectively.

Module 1: Introduction of Competitive Business
  • Business Life Cycle
  • Strategy for each cycle
  • Roles of Sales and Marketing in Business Driver
Module 2: Understanding Your Customers
  • The 5 Main Reasons that your customers don’t buy your service/product
  • Buying Signal
  • Handling Objections
Module 3: Winning Negotiation Skill
  • Two Traditional types of Negotiation
  • Multi Parties Negotiations
  • Comparative Analysis soft and Hard in positional bargaining and the MPN method
Module 4: Fundamental of Sales
  • SODAS Technique
  • Corporate Sales 5 techniques Do’s and Don’t
  • Seven Tips to build confidence and win sales
Module 5: Selling Techniques
  • Three Selling Techniques
  • Seven Guidelines of making appointment
  • Corporate Sales 5 techniques Do’s and Don’t
Module 6: Customer Relationship Management
  • Understanding of Customer Relationship
  • Ladder of Loyalty
  • Requirements for Building Mutually Profitable Relationships


Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Currently, Pisal is the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record as the international qualified employee representing Cambodia. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver". In addition, he is also the champion of Portfolio Strategy Development as well as Business Plan of Imperial Tobacco Cambodia.

The training course is specially designed by our practitioner for sales and marketing professionals or for SME owners who are looking for improving their negotiation skills in the specific area in Sales and Marketing.

Date:                11-12 July 2015
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 200 (Exclude any Taxes)
Early Bird:       US$ 180 (Register before July 06, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 016 557 123 / 015 729 123/015 728 123 / 012 915 895
Email:  / 

11-12 Jul
18-19 Jul
18-19 Jul
18-19 Jul
18-19 Jul
23-24 Jul
25-26 Jul
25-26 Jul
25-26 Jul
25-26 Jul
Course starts: 01 Aug
Course starts: 15 Aug



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Cambodia Jobs: Negotiation Skills for Sales and Marketing Professionals
Negotiation Skills for Sales and Marketing Professionals
Cambodia Jobs
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