Scholarship Exchange Program in U.S.A
The 2018 YSEALI Civic Engagement Fellows Program

Marketing Communications

http://www.edi-cambodia.org/
 Training on
Marketing Communications
18-19 July 2015

Marketing Communication will lead you to know and understand how to deliver your message to your target consumer. Anyway there are so many way in order to do that but you can select the most successful with the different type of communication depend on your product. This course will help you to minimum the budget in order to maximize the communication.

COURSE OBJECTIVES

  • About agreeing and defining SMART objectives
  • How your brand runs through the marketing plan
  • About choosing the right Marketing Mix
  • Setting targeted communications objectives
  • The choice of message platforms available, and defining the message
  • The available mix of communication channels
  • Media planning, media buying
  • How research informs media choice
COURSE CONTENTS
1. ATL (Brand Recall) – Practical Understanding

  • TVC Development and Placement (R1+ and R3+)
  • Magazine
  • Newspaper
  • Radio
  • OOH
  • Digital Marketing
2. BTL (Brand Recognition) – Practical Understanding
  • Trade Marketing POSM development and placement
  • Consumer POSM development and distribution
  • Marketing Material and POSM development and distribution
  • Premium Gift
  • Event Management
  • Launching Event
  • Press Conference
  • Sponsorship
  • Activation (Trade and Brand)
  • Understand how to develop the contract
3. Budget Management
  • Budget llocation
  • Budget Tracking
TRAINER’S PROFILE
http://edi-cambodia.org/
Mr. Tuon Dalis has concrete working experience for years in Marketing management level with DKSH (Abbott) – Abbott Nutrition, Cogetel Limited (Online, ISP) Latelz Co., Ltd, Dynamic Distribution Co., Ltd (FMCG & OTC, Medical), NOKIA – KTH (Distributor of NOKIA). Recently, Dalis is a Brand Manager at Huotraco International Limited, where he drives customer messaging and communications plan to strengthen engagement and brand value. He defines business objectives to advance customer-facing brand properties, and he is responsible for internal and external brand advancement including management and evolution of brand guidelines and driving internal adoption. Moreover, he manages brand budgets to maximize returns on investments. As a Brand Manager at DKSH (Abbott) – Abbott Nutrition, Dalis formulated brand strategies to grow brand equity while maximizing market opportunities. He managed brand budgets to maximize returns on investments and developed and implemented marketing activities to achieve effective communications to target market and increase market demand profitably within budgeted parameters. At Cogetel Limited (Online, ISP) as a Marketing Manager, Dalis conducted market research to determine market requirements for existing and future products. He managed and coordinated all marketing, advertising and promotional activities. At Latelz Co., Ltd as a Head of Events, Mr. Tuon Dalis supported CMO in event initiatives, lending counsel and supported where required. He created plan for the company events – key messages, positioning materials, collaterals & events and execution. Moreover, he was responsible for event budget planning and keeps track for all event expenditures. Furthermore, he organized all BTL activities in planning, execution of marketing campaign / promotion / event.

WHO SHOULD ATTEND?
This essential training is specially designed for Heads of functions who are responsible for the marketing P&L, content delivery to their customers, advertising and branding vehicles used, digital and social media delivery, and commercial PR and communication activities.


COURSE DETAILS
Date:                18-19 July 2015
Venue:             Hotel located in Phnom Penh
Time:                 8 am-5 pm
Language:       Khmer/English (the trainer speaks Khmer and English)
Fee:                 US$ 200 (Exclude any Taxes)
Early Bird:       US$ 180 (Register before July 03, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 016 557 123 / 015 729 123/015 728 123 / 012 915 895
Email: manager@edi-cambodia.org  /  training@edi-cambodia.org



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COURSE TITLE
DATE
ORGANIZER
18-19 Jul
EDI
18-19 Jul
EDI
23-24 Jul
EDI
25-26 Jul
EDI
Course starts: 15 Aug
EDI
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