Training on Effective Selling Skills and Techniques

18-19 Mar
18-19 Mar
Course Starts: 25 Mar
25-26 Mar
25-26 Mar
25-26 Mar
Effective Selling Skills and Techniques
18-19 March 2017 (Time: 8 am-5 pm, Language: Khmer)

Salesforce is our frontline team that needs to be competent and dynamic in their skills in order to drive our business to sustain the market leadership in Cambodia. Every individual salesforce has his or her strengths and weaknesses which may need continuous training and development. Since many companies are taking into account of the ASEAN integration end of 2015, Education Development Institute (EDI) which is one of training service providers tailoring a Selling course to public.

Key Benefits:
Upon the completion of this two-day training, participants are expected to:
  • Equip salesforce with the standard selling process and techniques
  • Equip salesforce how to handle objections from customers
  • Introduce the buying signal to salesforce
  • Introduce fundamental tools for salesforce in their daily job
  • Equip salesforce on market analysis

Core Focus:
1. Introduction to Sales Excellence
What is sales
7 steps of the call
Buying signals

2. Fundamental tools for Sales Team
Route plan
Call card
Customer list
3. Handling Objection
 Investigator technique
 Boomerang technique
 Parking Lot technique
4. Three techniques of selling
Action approach
Fearing approach
Direct approach

5. Problem solving
SODAS technique
6. Market analysis
Real case studies on the current sales challenges.
Use online data support

Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutritio Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Currently, Pisal is the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record as the international qualified employee representing Cambodia. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver". In addition, he is also the champion of Portfolio Strategy Development as well as Business Plan of Imperial.

Course Details
Venue: Hotel/Restaurant (located in Phnom Penh)
Fee: USD250 (Exclude any Taxes)
Early Bird: USD230 (Any registrations before March 10, 2017). The Fee Includes: Lunch, Refreshment, Materials & Certificate.

Who Should Attend
The training course is specially designed by our sales practitioner for sales professionals or for SME owners who are looking for improving their sales skills in order to increase their sales targets
Educational Development Institute (EDI)
#22, St. 51┴154, PhsarThmei III, Daun Penh, PP.
T:  015 728 123  /  017 32 72 07  /  071 33 999 38,
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