Excellence Selling Skills

 Training on
Excellence Selling Skills
22-23 August 2015
Salesforce is our frontline team that needs to be competent and dynamic in their skills in order to drive our business to sustain the market leadership in Cambodia. Every individual salesforce has his or her strengths and weaknesses which may need continuous training and development. Since many companies are taking into account of the ASEAN integration end of 2015, Education Development Institute (EDI) which is one of training service providers tailoring a Selling course to public.


  • Equip salesforce with the standard selling process and techniques
  • Equip salesforce how to handle objections from customers
  • Introduce the buying signal to salesforce
  • Introduce fundamental tools for salesforce in their daily job
  • Equip salesforce on market analysis
1. Introduction to Sales Excellence
  • What is sales
  • 7 steps of the call
  • Buying signals
2. Fundamental tools for Sales Team
  • Route plan
  • Call card
  • Customer list
3. Handling Objection
  • Investigator technique
  • Boomerang technique
  • Parking Lot technique
4. Three techniques of selling
  • Action approach
  • Fearing approach
  • Direct approach
5. Problem solving
  • SODAS technique
6. Market analysis
  • Real case studies on the current sales challenges.
  • Use online data support
Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country.  Currently, Pisal is the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record as the international qualified employee representing Cambodia. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver".  In addition, he is also the champion of Portfolio Strategy Development as well as Business Plan of Imperial Tobacco Cambodia.

The training course is specially designed by our sales practitioner for sales professionals or for SME owners who are looking for improving their sales skills in order to increase their sales targets.

Date:                22-23 August 2015
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 200 (Exclude any Taxes)
Early Bird:       US$ 180 (Register before August 13, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967  /  016 557 123  /  015 729 123  /  015 728 123  /  012 915 895
Email:  info@edi-cambodia.org  /  training@edi-cambodia.org  /  manager@edi-cambodia.org

22-23 Aug
22-23 Aug
29-30 Aug
Course starts: 15 Aug
Course starts: 15 Aug

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