As Assistant Manager, you will be responsible for managing both B2C and B2B marketing initiatives, including campaign planning, digital marketing execution, media optimization, and on-ground activities. You will work closely with cross-functional teams such as Design, Product, Supply, and Analytics to ensure marketing initiatives deliver measurable business impact. This position requires strong ownership, analytical thinking, and the ability to manage multiple campaigns simultaneously. The ideal candidate understands consumer behavior in the Cambodia market and can translate business objectives into effective marketing actions.
Roles and Responsibilities:
- Assist and support the Sr. Marketing Manager in planning,implementing, and developing strategic marketing campaigns tailored for Cambodia markets which is impactful, effective, and addresses key consumer need gaps.
- Campaign development, management, optimization and measurement on social media, paid media & other media platforms; including briefing and managing creative, media, and influencer agencies; lead interactions for assigned projects
- Independently manage the end-to-end execution of small to mid-sized B2C & B2B brand marketing initiatives (Digital, Offline: on-ground/ BTL activations, and events)
- Collaborate with internal & external stakeholders to ensure alignment on campaign goals and timelines.
- Track and analyze campaign results; generate insights and reporting to optimize future executions under the guidance of the Associate Director & Director of Brand Marketing
- Ensure brand guidelines are upheld across all marketing materials and external communications.
- Assist in conducting consumer insight activities and competitive landscape research to inform marketing direction.
- Provide guidance to Jr./ Sr. Executives, Interns, and Freelancers; delegate executional tasks when appropriate.
Key Requirements:
- Relevant work experience in brand marketing/ communications/ digital marketing/ advertising for 5 years
- Minimum Diploma in any field
- Ability to analyze and consume data to derive insights and make data-driven decisions.
- Proficiency in both the local language and English for effective communication.
- Experience in handling projects/ team is a plus
Please send CV and cover letter to
Email: dio.anamia@redbus.com
Phone: 023 965 743
Website: https://www.redbus.com
Please mention "www.Cambodiajobs.Biz" where you saw the ad when you apply!
