Position: Partnership & Market Development Officer for Chinese Markets (Cambodia Tourism Board)__Deadline:28-February

The Cambodia Tourism Board (CTB) is a joint public-private implementation mechanism established by the Royal Government of Cambodia in collaboration with the private sector. CTB is primarily responsible for the overseas marketing and promotion of Cambodia as an attractive travel destination. CTB is a forward-looking and dynamic organization that offers opportunities for hard- working and creative professionals to develop their careers while contributing to the international promotion of Cambodia’s tourism. CTB complies with the Cambodian Labor Law and provides competitive benefits. We are dedicated to maintaining an inclusive and respectful workplace, with equal opportunities for all. CTB invites dynamic and passionate individuals to apply and be part of this exciting opportunity to bring Cambodia’s tourism to the global stage.

Location:                 CTB Office in Phnom Penh

Frequent travel may be required for trade negotiations, partner meetings, tourism fairs, and familiarization (FAM) trip coordination— both domestically and internationally.

Schedule:                Full-Time

Salary:                     Negotiable

Department:           Marketing and Promotion

Supervisor:             Partnership & Markets Development Manager

Position Summary: 

Duties & Responsibilities:

The Partnership & Market Development for Chinese Markets Officer serves as the primary strategic liaison between the Cambodia Tourism Board (CTB) and the Chinese tourism ecosystem. The role focuses on transforming market intelligence into growth by conducting deep-dive studies on Chinese travel trends and mapping high-value stakeholders across Cambodia and the Greater China market.

The successful candidate will lead the entire partnership lifecycle— from identifying key players like major Chinese OTAs and airlines to negotiating MoUs and formal agreements. Beyond relationship management, the officer is tasked with the seamless execution of co- branded marketing campaigns, international travel fairs, and high- impact familiarization (FAM) trips. This position requires operational excellence to manage complex deadlines independently and maintain data-driven monitoring, ensuring Cambodia remains a top-of-mind destination for Chinese travelers and trade partners.

While the staff is expected to carry out most responsibilities independently, training and guidance will be provided where needed.

·         Market Study & Insights: Conduct market studies on travel trends and behaviors to provide strategic input on partnership priorities and market entry.

·         Marketing & Promotional Planning: Lead the development of strategic activity calendars and budget plans for the target market.

·         Stakeholder Mapping: Identify and categorize key tourism stakeholders within Cambodia and across target markets to align with CTB objectives.

·         Campaign & Promotion Coordination: Coordinate joint promotional activities and co-branded tourism campaigns with airlines, OTAs, and media partners.

·         Negotiation & Review: Lead the negotiation and professional drafting of MoUs, contracts, and partnership agreements with international and local partners.

·         FAM Trip Management: Organize and facilitate high-impact familiarization (FAM) trips for partners and media to showcase Cambodia's tourism offerings.

·         Travel Fair Representation: Organize and coordinate CTB’s

presence at international travel fairs and tourism forums.

·         Database & Performance Monitoring: Maintain and update the B2B partner database while monitoring partnership performance to document best practices.

·         General Support: Perform other tasks as assigned by the supervisor to support the department's goals.

Requirement:     ·    Education: Bachelor’s degree or higher in Business, Marketing,

Tourism, or a related field.

·         Experience: Proven experience in sales, business development, or partnership management. Experience in Travel Agencies, DMCs, or Hotels is a plus.

·         Seniority: Minimum 3 years of relevant experience.

·         Skills: Excellent interpersonal and negotiation skills with the ability to build professional networks.

·         Management: Proven ability to manage multiple deadlines independently and standardize complex workflows for operational efficiency.

·         Language: Proficiency in written and spoken Khmer and English; Professional fluency in Mandarin Chinese is mandatory.

Submit updated CV and Cover letter within your cover letter please provide a brief response to the following mandatory questions based on your position:

• What are the top three travel trends currently emerging in your target market, and how should the Cambodia Tourism Board (CTB) adapt its approach to capture these segments?
• Outline a high-level 6-month action plan for building partnerships within your target market. What are your primary milestones for the first 90 days?
• Based on your market study, how would you design a specialized FAM trip or promotional event that specifically appeals to the unique preferences of travelers from your target region?

Salary Expectation: Please clearly state your expected monthly gross salary at the end of your cover letter.
Submission Instructions:

• Please send your application via email to hr@ctb.gov.kh. To ensure your application is processed efficiently, please use the following subject line:
• Email subject line: Apply for Position Title - Your name
• Application deadline: 28 Feb 2026
• Only shortlisted candidates will be contacted for interview.
• CTB strongly encourages women and persons with disabilities to apply as part of CTB’s commitment to an inclusive and diverse workplace.

Moreinfo:  https://ctb.gov.kh

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