Position: Consulting Firm to Provide Services for Social and Behavior Change Communication Materials and Graphic Design (Helen Keller)__Deadline:22-July

BACKGROUND: The Ministry of Health (MoH), Helen Keller International (Helen Keller), Vitamin Angels, and the multiple micronutrient supplementation (MMS) steering committee jointly conducted implementation research in 2023 to assess the adherence and acceptability of MMS vs. iron and folic acid (IFA) supplementation during pregnancy. MMS was perceived as very acceptable among those who took it during their pregnancy; among the 87% of women who completed the trial, adherence rates were significantly higher (95%) among MMS users than IFA users (91%). The adjusted mean (95% CI) difference in adherence rates between the MMS-180 and IFA-90 groups was 3.5%. A national MMS dissemination workshop conducted in April 2024 was attended by over 120 stakeholders, including high-level government officials, representatives from multiple UN agencies, donors, NGOs, private sector representatives, youth groups, media, sub-national authorities, and study participants. The following priority actions were agreed upon by participating stakeholders following the workshop: (i) develop MMS guidelines, (ii) develop training materials for health staff, (iii) identify key MMS messages and social and behavior change communication (SBCC)/counseling materials, (iv) include the MMS in Cambodia’s essential medicines list, (v) integrate MMS indicators into the health information system, and (vi) conduct rollout activities.

NATURE OF SERVICES: Helen Keller will support the MoH in developing SBCC materials, product packaging, updated guidelines and training materials related to multiple micronutrient supplementation for pregnant women. These materials will be professionally designed for field testing before finalization.

CONTRACTING ENTITY:  Helen Keller Intl.
Guided by the remarkable legacy of its co-founder and namesake, Helen Keller Intl partners with communities striving to overcome longstanding cycles of poverty. By delivering the essential building blocks of good health, sound nutrition, and clear vision, we help millions of people create lasting change in their lives. Working in more than 20 countries – across Africa, Asia, Europe, and the United States – and together with a global community of supporters, we ensure everyone has the opportunity – as Helen did – to reach their true potential.

PLACE of PERFORMANCE:  Helen Keller’s Cambodia Office.

DURATION and TIMEFRAME: 45 working days from August - November 2024.

SCOPE OF WORK
This consultancy aims to support the design of SBCC materials, product packaging, updated guidelines, and training materials related to multiple micronutrient supplementation for pregnant women. This is done in collaboration with Helen Keller and the MMS steering committee. The consultant will be responsible for the following tasks:

1.    Review phase (5 days)

• Review reports from a research consultant working for Helen Keller on a trial of improved practices study (TIPS) and formative research into product packaging.
• Review    the    updated    National    Policy    and    Guidelines    for    Micronutrient Supplementation to Prevent and Control Deficiencies in Cambodia.
• Review the updated training manual for MPA module 10.
• Summarize key findings related to MMS messaging, target audiences, and communication strategies.

2.    Concept development and prototyping (5 days)

• Collaborate with the Helen Keller team to define project goals and desired outcomes for the MMS materials.
• Design a prototype for an MMS wall calendar (in English and Khmer) that:

1. Share key health information for each trimester of pregnancy.
2. Feature visuals of women taking MMS to promote adherence.
3. Build trust and confidence in the MMS brand.

• Develop three distinct prototypes for MMS product packaging with varied color schemes, pictures, and logos.
• Create a set of MMS counseling cards (English and Khmer) based on MPA module 10 content, replacing references to IFA with MMS.
• Adapt the existing training PowerPoints for MPA module 10 to incorporate MMS messaging.

3.    Field testing and revision (25 days):

• Identify four locations for participatory workshops across different provinces in collaboration with Helen Keller and the MMS steering committee.
• Participate  in  all  four  workshops  to  gather  feedback  on  the  MMS  product packaging prototypes.
• Analyze data from the TIPS trial to identify areas for improvement in the wall calendar design.
• Revise the wall calendar, counseling cards, training PowerPoints, and potentially the product packaging (based on feedback from workshops, TIPS findings, and the MMS steering committee).

5.    Presentation and finalization (10 days)

• Prepare two PowerPoint presentations on findings from field testing of MMS SBCC materials and findings from prototype testing for guideline and training manual designs, respectively.
• Share draft presentations with the Helen Keller team for review.
• Finalize presentations based on the Helen Keller team’s feedback.
• Deliver presentations at MMS steering committee meetings.
• Prepare two separate PowerPoint presentations in English and Khmer:

1. Findings  from  field  testing  of  MMS  SBCC  materials  (wall  calendar, counseling cards).
2. Findings  from  prototype  testing  for  guideline  and  training  manual revisions.

• Share draft presentations with the Helen Keller team for review and feedback.
• Finalize presentations based on feedback.
• Present findings at MMS steering committee meeting.
• Revise MMS SBCC materials, product packaging and training manual design based on steering committee feedback.
• Share revised versions of all materials with the steering committee for final approval.
• Finalize all deliverables (MMS materials, packaging design, training manual adaptations).

DELIVERABLES:
The consultant will deliver the following deliverables:
Creative concepts and material prototypes:

• MMS wall calendar prototype (English and Khmer).
• Three MMS product packaging prototypes.
• Set of MMS counseling cards (English and Khmer).
• Adapted MPA Module 10 training PowerPoints.

Reports:

• Summary report of findings from stakeholder meetings
• Final progress report summarizing the entire project.

Presentations:

• PowerPoint  presentation  on  findings  from  field  testing  of  SBCC  materials (English and Khmer).
• PowerPoint presentation on findings from prototype testing for guideline and training manual revisions (English and Khmer).

Final Materials:

• Final English and Khmer versions of the wall calendar. o Final English and Khmer versions of counseling cards. o Final MMS product packaging design.
• Revised  MPA  Module  10  training  manual  design  (incorporated  into  final PowerPoint).

Acceptance Criteria:

• All deliverables are approved by the Helen Keller team and MMS steering committee.
• Final materials are culturally appropriate, visually appealing and aligned with project goals.
• Materials are translated accurately into Khmer.

QUALIFICATIONS:
The consultant should have the following qualifications:

• Expertise in developing SBCC materials and graphic design.
• Experience in conducting field tests of material prototypes.
• Strong analytical and English writing skills.
• Experience in conducting stakeholder meetings.
• Experience in developing recommendations.
• Fluency in English and the Khmer.

SPECIFIC REQUESTS for INFORMATION
Please describe the nature of your education and experience and why it is well suited to the nature of the work described above. In addition, please provide:

• Your CV
• A sample of your work product including:

1. Details of expertise in SBCC material development and graphic design.
2. A sample of previously developed SBCC materials and graphic design that you led or contributed to, ideally related to nutrition.

• Three references whom Helen Keller Intl may contact. These references should be clients or employers for whom you have provided similar services.
• A pricing sheet/list for the services that you/your company is interested in and can offer based on the above activities.
• Confirmation of availability, including the earliest possible starting date.

SUBMISSION REQUIREMENTS:
Eligible vendors may submit their proposal in one of two ways:

• Electronically: Sign, stamp, scan and send the proposal as an attachment in PDF format to the email address cambodia.recruitment@hki.org
• Hard copy: Submit the proposal with a cover letter signed and stamped to Helen Keller’s office, addressed to Mr. Hou Kroeun, Country Director. The office is at address #40, Street 348, Sangkat Toul Svay Prey 1, Khan Boeung Keng Kang, Phnom Penh, Cambodia.

Submissions will be accepted and reviewed on a rolling basis.

EVALUATION and AWARD PROCESS
This RFP is open to all persons or entities deemed capable of implementing the scope of work and have a solid record of integrity and business ethics.

The award will be given to the seller representing the best value to the project and Helen Keller. Price, delivery, technical proficiency and past performance are equally important for evaluating and selecting the “best value” awardee.

Moreinfo: https://helenkellerintl.org/careers/us-international

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