Established by IDP Education in 1992, the Australian Centre for Education (ACE) is a leader in the provision of English language teaching services in Cambodia and Southeast-Asia. ACE operates six campuses in Cambodia, five in Phnom Penh and one in Siem Reap. Part-owned by 38 Australian universities, IDP Education is a global leader in international education and student placement. With its global network of 157 offices in over 60 countries, IDP provides counselling on study abroad options and enrolments to study in Australia, Canada, New Zealand, Ireland, the UK and the USA. IDP Education is also a proud co-owner of the IELTS (International English Language Testing System), the world’s most popular quality English language proficiency test.
ACE is an initiative of IDP Education and is committed to protecting the rights of children and have zero tolerance on any misconduct as per our Child Protection Policy. Please note that evidence of current police clearance will be requested. ACE is an equal opportunity employer. Women and people with disability are strongly encouraged to apply.
For more information about ACE or IDP, go to acecambodia.org or idp.com/cambodia
Roles and responsibilities:
Strategy
- Develop and agree comprehensive annual /quarterly / monthly marketing plans that successfully support the achievement of country goals across business lines within agreed timeframes and to expected quality standards.
- Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns
- Work with Office Managers in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
- Devise appropriate Public Relations strategies as required and in line with business needs
- Build and maintain strong relationships and communication with the regional marketing team to leverage learning from the wider region on best practices across marketing areas
Lead Generation
- Collaborate with key stakeholders to plan and execute all lead generation initiatives in a highly effective manner, which meet the required number of leads by source, enabling the country team to maximized the sales opportunities / business results
- Identify new opportunities for generating leads and make recommendations to Country Director on the proposed investment and projected outcomes to initiate theses new marketing initiatives
- Challenge the status quo by introducing creative and innovative ideas to the management team for consideration
Event Marketing & Contact Centre Management – Lead Qualification
- Plan, schedule and execute marketing activity to support the successful operation of IDP events. This includes pre-event marketing and all activities relating to the event itself
- Prepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioning
- Evaluate the success of marketing events from feedback received from both clients and students and improve
- Local Contact Centre setup and management, working closely with Regional Contact Centre team
- Support Contact Centre team to qualify the web leads as per the defined targets
- Contact Centre performance reporting and monitoring
Analytics and Reporting
- Make effective use of analytics to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination
- Proactively escalate / highlight issues, when necessary, along with ideas of how to improve lead numbers and lead quality
Digital Marketing (led by Regional Digital Marketing team)
- Work with the Regional Web Marketing team to ensure that the local website is maintained and updated to inspire students and to meet agreed objectives
- Drive effective use of websites by developing and implementing SEO/SEM strategies with the Regional Web Marketing team.
- This includes developing content that will drive students to seek out IDP’s website
- Work closely with Regional Web Marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)
Vendor and Agency Management
- Identify, build and maintain relationships with relevant vendors, agencies, and partners to increase the business success and ensure high quality outcomes for IDP Cambodia
- Create corporate and government links to improve PR and partnership opportunities your team can leverage.
Team Leadership
- Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives from a corporate unit perspective
- Create an environment that delivers opportunities for collaboration and co-operation across the wider regional marketing teams
- Set performance targets for key performance indicators for team ensuring all delegations are clear
- Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality.
- Build and maintain strong relationships and communication with regional office to leverage all marketing strategies & material that is developed.
Financial Management
- Manage budget and resource allocations effectively to deliver business priorities.
- Exercise appropriate stewardship over IDP assets and intellectual property
- Expenditure is in line with agreed budget and business priorities.
General
- Undertake any other lawful duties as reasonably directed by management.
Moreinfo: https://job.acecambodia.org
Please mention "www.Cambodiajobs.Biz" where you saw the ad when you apply!
