Position: Request For Proposal (RFP): To conduct an evaluation of communication outcomes of Klahan9 SPACE project in Cambodia through experimental research(BBC Media Action)__Deadline:12-April

The Client is: BBC Media Action Cambodia Represented by: Sao Vichheka, Country Director
Address: No. 6, St. 446, Sangkat Toul Tompung I, Khan Chamkarmorn Phnom Penh Cambodia
Telephone: 023 210 093

1)    Request For Proposal (RFP): To conduct an evaluation of communication outcomes of Klahan9 SPACE project in Cambodia through experimental research

2)    Language of the proposal: English

3)    The financial offer: United States Dollar (USD)

4)    Proposal preparation: To apply, please e-mail your proposal (maximum 5 pages) and CV(s) to: Email: Procurement@kh.bbcmediaaction.org
The proposal should include:

• How you meet the criteria
• A draft methodology and workplan
• Financial proposal (including the cost of fieldwork (including travel), project management, any other anticipated costs, and an overall budget).
• The names of two references for which your organisation/company has carried out similar work.

Please include “AgencyName_Klahan9 SPACE Experimental Study” in the subject line. Only shortlisted agencies will be notified.

5)    The Deadline for receipt of proposals: 12th April 2024 (at 5:00 PM – Cambodia Time)

6)    Q&A session: Interested agencies are cordially invited to an online Q&A session ahead of the deadline for proposal submission. If you are interested, please email  Procurement@kh.bbcmediaaction.org to request the meeting details.

Research Method and Sampling
The target audience for the programme, and therefore for this research is as follows:

• Aged 15-30
• Male: Female (50:50 ratio)
• Urban: Rural (40:60)
• Social media users (have engaged with social media content at least once a day)
• Must not have watched any episodes of “Sok San Family” TV programme and “Ban Der Ban Deng” digital series or engaged with related online content

Note: The “Sok San Family” TV programme has been aired on TV and together with the digital series continues to do so online, it will be important to ensure respondents have not been exposed naturally to the content.

The following approach has been identified for the experimental method, described below:

Step-by step
It is important to ensure that all respondents, including those in rural areas, have the necessary digital skills to self-administer an online survey.

1. Respondents are randomly assigned to one of two groups, a control or a treatment group. A.Sample size needs  to be  minimum  400/group*  at  survey  right  after exposure
2. Each group is exposed to a TV programme; the treatment group will watch content produced by BBC Media Action, the control group will watch a similar TV programme on a different subject
3. A post exposure follow-up survey will be administered to both groups shortly after exposure, a second identical survey will be administered 1-2 months after exposure to assess sustainability of effects found and to capture additional behavioural outcomes in the period between two measurements.

*An important aim is to minimise attrition between stages in order to preserve the robustness and composition of the sample(s) in subsequent phase(s) and avoid compromising the research through differential dropout. Please detail expected attrition, steps to mitigate this, and advise on the starting samples necessary to ensure 400 valid responses per group (800 in total) at first post-exposure survey from the people who have watched a minimum threshold of content (~80%) and provided a valid post exposure survey response.

Moreinfo: https://www.bbc.co.uk/mediaaction

Please mention "www.Cambodiajobs.Biz" where you saw the ad when you apply!