This role will be responsible for developing and implementing our digital fundraising strategy with the primary objective of increasing donations from digital channels. This includes definition of donor journeys and utilising marketing tools and techniques such as landing pages and remarketing. The person is expected to be data-driven with a strong emphasis on measurement and reporting to continuously improve campaigns.
Reporting
Reports to: Marketing Manager
Manage: Digital Content Assistant, Communication Interns
Key Liaison: Marketing Team and Fundraising Teams
Key Responsibilities
Develop, implement and manage our social media and communications strategy
Manage and oversee social media content / campaign and communication content
Develop and implement supporter journeys to assist with audience definition, content and timing
Define the digital media KPIs, monthly reporting of analytics and measure the success of digital campaigns
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools, Google analytics, Facebook/Social media insights, Hootsuite
Copywriting and basic design is needed as well as working alongside our photographers, videographers, and designers, to ensure content is informative and appealing
Collaborate with Marketing and Fundraising teams internationally
Monitor SEO and user engagement and suggest content optimization
Website editing using Wordpress or Craft
MailChimp email marketing, creating campaigns and creating mailouts.
Requirements
Visibly ethical and able to demonstrate CCF values in day-to-day work;
Bachelor degree in Marketing or similar field is preferred;
At least 3 years of experience in digital marketing with similar sector;
Experience using Facebook lookalike audiences and remarketing techniques;
Experience with planning, executing and managing digital campaigns including goal-setting, tracking and measurement using Google Analytics;
Experience with website management and CMS tools;
Experience with A/B testing and other optimisation techniques such as SEO;
Experience with mass email marketing tools such as Mailchimp or Campaign Monitor;
Strong understanding of the use of social media for fundraising, brand promotion and relevant digital KPIs and reporting;
Excellent knowledge of digital channels, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, Vimeo, YouTube;
Excellent oral and written communication skills with high-level proficiency in Khmer and English;
Ability to communicate complex concepts in simple terms;
Ability to be flexible when circumstances change and when dealing with difficult situations;
Ability to self-manage and work independently as well as collaboratively with the team;
High compassion and commitment to work with community people and poor children.
Remunerations
CCF provides successful candidates a competitive salary based on job and potential. It offers annual salary increase plus other benefits such as Annual Bonus, 24-hour Insurance, Seniority, and Friendly Working Environment with other HR policies paralleling to Cambodian Labor Law. The successful candidate will become part of an integrated team working together as ONE CCF.
How to Apply
Appropriately skilled, experienced and/or qualified candidates should submit their CV and Cover letter(Combined into one ‘Word’ document) to email: jobs@cambodianchildrensfund.org (soft copy) or CCF HR Department; #222, St 6BT, Sangkat Boeung Tompon, Khan Meanchey, Phnom Penh (hard copy) with subject Application for Digital Marketing Coordinator by closing date 30 November 2023.
Moreinfo: https://www.cambodianchildrensfund.org/get-involved/jobs
Please mention "www.Cambodiajobs.Biz" where you saw the ad when you apply!
