Free Training on Customers and Competitors

Free Online course
Customers and Competitors
4 Mar, 1 Apr, 6 May 2019

To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.

What topics will you cover?
Define a market: identifying customers and competitors
The theory of understanding markets: the differences between a market and an industry
Analyse a market: the market size and its potential
How to determine a business’ target market
Competitor analysis
How to target specific customers
The business plan: customers and competitors

What will you achieve?
  • Assess the importance of understanding customers and competitors when starting a business.
  • Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
  • Evaluate the entrepreneur’s business challenge: Which markets should Ashleigh target for her product?
  • Explore the market for a business plan.
  • Discuss the size, scale and characteristics of your market.
  • Summarise your key competitors or those of another business by performing a competitor analysis.

Who is the course for?
This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.

Who will you learn with?
Sarah Underwood, Associate Professor of Enterprise at University of Leeds. Passionate about supporting and developing creativity and entrepreneurship.

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