he Bright Leaf Agriculture Journalism Awards was launched in 2007 by Philip Morris Philippines Manufacturing Inc. (PMPMI).
It is today continued by PMFTC Inc.
(PMFTC), the company created on February 25, 2010 through a business
combination between Philip Morris Philippines Manufacturing Inc. (PMPMI)
and Fortune Tobacco Corporation (FTC). As the market leader in the
Philippine tobacco industry, PMFTC is committed to bringing much needed
assistance and attention to the country’s agriculture sector.
Bright Leaf is the name given to
Virginia Tobacco because it turns into a vivid yellow when it is cured
with intense heat. The discovery of the Bright Leaf tobacco brought to
life the struggling economy of North Carolina in the United States. It
is characterized by a distinct flavor and aroma that makes it the
variant of choice for manufacturing tobacco products.
It is then a fitting choice as the name
of this annual competition that is now celebrating its eleventh year.
The Bright Leaf Awards are given to the most outstanding and relevant
agriculture stories in print, radio, and television. It also honors the
most compelling photos that capture the essence of Tobacco farming and
the agriculture industry. It acknowledges the efforts of the Filipino
journalist to bring to the forefront the current issues, new best
practices, safety issues, crop sustainability and many other subjects
relevant to one of our country’s most important industries.
Bright Leaf is committed to promoting
and creating awareness on the most current agricultural issues and the
best farming practices from environmental care, safety, to crop
sustainability. In so doing, the general public’s attention is focused
on the plight of the agriculture sector as well as the opportunities
available.
Professional Filipino journalists living in the Philippines aged 18 years old and above upon submission of entry.
PMFTC Inc. and Bright Leaf secretariat employees, officials and their relatives up to the 2nd degree of consanguinity or affinity are not eligible to join the contest.
ENTRIES
No entry fee.
Only entries published, aired and broadcasted locally from September 1, 2016 until August 31, 2017 will be accepted.
PMFTC Inc. reserves the right to retain full power and authority to publish any of the entries in any of its corporate publications, press releases, or other form of written or electronic documentation without prior approval of the author. However, proper recognition of the author will be made whenever his entry is used by PMFTC in any manner or form.
LANGUAGE
Entries may be in English, Filipino, or any of the Philippine regional dialects. (English translation is required for any material that is not in English)
