Job Title: Social Media Manager
Department: Communications
Center Background:
The Center for Reproductive Rights (the Center) is the premier global
legal organization dedicated to advancing women's reproductive health,
self-determination, and dignity. Its mission is straightforward and
ambitious: to advance reproductive health and rights as fundamental
human rights that all governments around the world are legally obligated
to protect, respect, and fulfill. Headquartered in New York City, the
Center has regional offices in Bogota, Geneva, Kathmandu, Nairobi, and
Washington, DC and a staff of more than 130 diverse professionals. Its
annual operating budget is approximately $23 million, the result of an
extraordinary growth trajectory; the Center is now poised for a new
phase of significant expansion through its next Strategic Plan.
The
Center's game-changing litigation and advocacy work, combined with its
unparalleled expertise in constitutional, comparative, and international
human rights law, have transformed how reproductive rights are
understood by courts, governments, and human rights bodies worldwide. It
has played a key role in securing landmark legal victories in the U.S.,
Latin America, Africa, Asia, and Eastern Europe on issues including
access to life-saving obstetrics care, contraception, safe abortion
services, and comprehensive sexuality information, as well as the
prevention of forced sterilization and child marriage. It has brought
groundbreaking cases before national courts, U.N. Committees, and
regional human rights bodies, led the development of historic, proactive
legislation advancing robust protections for reproductive rights, and
has built the legal capacity of women's rights advocates in more than 55
countries.
To learn more about the Center for Reproductive Rights, go to www.reproductiverights.org.
The Social Media Manager
will report directly to the Director of Digital Media and will work
closely with the Senior Content Manager and the Managers of US and
Global Digital Strategy. The Manager is responsible for managing a
highly effective and data-driven social media program that is closely
integrated with email marketing, including developing and implementing
new social media strategies to expand the Center's online community;
promote and market the Center's profile and work; increase the number of
supporters on social media and convert those supporters to email
subscribers; and amplify audience engagement across all social channels
(including, but not limited to Facebook, Twitter, and Instagram).
The
Manager will work closely with the marketing team and email marketing
managers to coordinate messages, content, and campaigns across the
Center digital channels, including social media, email, and websites.
The
ideal candidate has demonstrated success; has in-depth understanding of
social media platforms, tools and analytics, and a deep knowledge of
current and emerging technology used by nonprofit organizations for
advocacy and other online communications; be adept at drawing
connections between current developments in reproductive rights, popular
culture, trending online topics, and historical references; and be
well-versed in current standards and best practices for social media.
Serving as a member of the creative team, the Social Media Manager
should also have a broad view of all communications tools and the role
they can play in a comprehensive approach.
This position will be based in New York City.
Responsibilities:
Primary job responsibilities include, but are not limited to:
- Providing vision and direction for the Center's social media communications, ensuring that the content supports the Center's marketing, litigation and advocacy strategies;
- Developing and implementing effective social media strategies for channels that expand the Center's online community; increase the number of social media followers; strengthen existing connections with sister and other progressive organizations and forge new ones; and maximize the Center's reach and impact online;
- Collaborating with the email marketing team and online consultants to develop the narrative arc for the Center's integrated, multi-channel campaigns, including audience engagement plans, content creation, and timelines with goals of mobilizing dedicated social activists to amplify Center messages; converting social activists into email activists; and ultimately, converting activists into donors;
- Identifying potential online advocacy opportunities within the Center marketing, litigation and advocacy, current legislative issues, and news developments, and coordinating with the press and marketing team to ensure an integrated approach that connects all digital communications and media placements;
- Compiling analytics reports on audience and engagement metrics, content and campaign performances, and competitive analyses to make recommendations for content and strategies;
- Developing policies and procedures for managing social media channels, including monitoring and community management to maintain a consistent presence;
- Keeping relevant team members apprised of evolving conversations on social media enabling the team to develop ongoing game plans;
- Remaining well-versed in current standards, best practices, and new trends in social media; and
- As part of the Communications team, helping brainstorm ideas for communications strategies that support the Center's five-year strategic plan.
Essential Qualifications:
- 5-7 years of experience in which social media was the primary job responsibility;
- Proven track record with social media projects from inception to completion;
- Outstanding writing skills for popular audiences across digital channels;
- Command of social media platforms, tools and analytics;
- Knowledge of emerging tools and other digital marketing disciplines for integrated strategies;
- Demonstrated ability to meet tight deadlines, handle simultaneous assignments, and work within a team setting;
- Ability to be nimble in presenting the Center's position online as conversations rapidly change;
- Ability to work independently, but also as part of a team;
- Strong commitment to reproductive rights and human rights;
- Experience need not be in reproductive rights specifically although a background in health, legal advocacy, politics, advocacy, civil rights or maternal health helpful; and
- A bachelor's degree is required; an advanced degree in communications, journalism or new media is highly desirable.
Compensation: The Center offers a competitive salary commensurate with experience and a comprehensive benefits program.
How to Apply: Please
click on the link below to apply. A cover letter, resume, and contact
information for three references must be included in your application in
order to be considered for this role. It is encouraged to include these
application materials as attachments.
