Free Online course - Online Business: Planning for Success

Free Online course - Online Business: Planning for Success
14 August 2017

This free online course focuses on the planning phase of starting a small online business and will introduce what you need to do for clarity and action.

Understand online business and e-commerce
  • With so many ways to operate online, it is important that you understand what your business is and where it fits in. We’ll take you through the differences between various forms of online business models, to help you decide the best direction.
  • We will help you develop a business plan or business model canvas to focus your thinking on the best opportunities for your online business. You will understand how to use primary and secondary research to identify your most valuable customer.

By the end of the course, you will be ready to:
  1. refine your idea;
  2. identify your positioning;
  3. develop your pitch;
  4. create a business plan;
  5. and prepare for implementation

Get expert online business advice
This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they planned their online business.

What topics will you cover?
  • The many different forms of e-commerce and online small business
  • The qualities that an online entrepreneur need to possess to operate specifically in an online environment
  • Customer profiling techniques and how creating a customer persona can identify potential customers
  • The types of business planning tools available to use for business planning
  • External and internal factors that can affect online businesses
  • The analysis of strengths, weaknesses, opportunities and threats while planning an online business
  • The regulations and insurances which online businesses must operate within globally
  • The effect that ethical and social responsibility has on a company’s image and values
  • The comparison between e-commerce platforms and the role payment gateways play in the consumer online shopping experience
What will you achieve?
By the end of the course, you'll be able to...
  1. Identify the value proposition in the online market place by comparing current market competition and trends
  2. Compare between the variety of online platforms and payment gateways to suit a specific business requirement or need
  3. Develop a pitch by drawing upon a business idea and goals
  4. Apply business planning tools, including the business model canvas and business plan, to analyse and investigate the requirements needed to start an online business

Who is the course for?

This course is targeted at learners who are considering setting up an online business and wish to understand the planning processes involved in starting an online business, through listening to others who have gone through this process, learning theory and activities.

Who will you learn with?

Brett Stavenuiter is an entrepreneur, business owner and business consultant with 25 years experience assisting over 5000 successful entrepreneurial business start ups in Australia and Indonesia.

Who developed the course?
One of Australia’s original tertiary institutions, RMIT is a global university, with over 80,000 students, specialising in technology, design and enterprise.

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