Winning the Retail Customers
Training on
Winning the Retail Customers
26-27 September 2015

Singapore shopping has created huge success for the past two decades. International brands and worldwide shoppers will want to be associated with the country. Beside building and revamping new shopping centres, cultivating a winning customer service experience is critical too.  Come and learn the winning formula from Singapore retail trainer to jump start a successful retail business.


In a retail business, satisfying every customer can be difficult, but there are proven methods and skills you can learn to max-imize their satisfaction and increase sales.  One key principle is simply to be there when needed and offer assistance as required. This training course provides you with an understanding and skills development in how to better engage with customers, how to control the sales process, how to identify upselling/cross-selling opportunities and how to conduct basic needs analysis.

  1. Importance of a positive, customer  focused mind-set
  2. Making a great first impression
  3. Creating a positive customer experience
  4. Identifying customers’ needs and expectations
  5. Differentiating Winning service from ordinary service
  6. Handling customer dissatisfaction using Winning
  7. Demonstrating Winning Service
James has a solid background in the retail industry spanning over 25 years.  James started as a Supervisor in Peg’s Wear Pte Ltd – a Ladies’ fashion wear chain store, overseeing 10 retail outlets in 1986.  The job exposed him to the full spectrum of retail operations – from daily operational issues, inventory control, staff scheduling and training, to advertising and promotion. He was also tasked to negotiate contracts with Landlords and department stores on rental rates, lease period among others. James was a passionate and fast learner and in 1988 joined Giordano Pte Ltd as Sales Manager.  At Giordano, James horned his management skills and in 1994, he moved into fashion and leisure sport wear, joining World of Sports Pte Ltd, Singapore as their Sales Manager.  James stayed on for seven years. In 2002, James joined Cold Storage Singapore as an Area Manager which entailed him to formalise strategy and establish business plan to optimize sales, margin and profits for the stores under his charge.  This exposure stood him in good stead when he left to join Baleno Kingdom in 2006 to take on the role of Assistant General Manager.  Subsequently, James joined Jay Gee Pte Ltd in 2009 as Assistant General Manger of their new line of ladies street wear, New Look.  

This crucial international training course is specially designed for customer service representatives, technical and support personnel, field service representatives, small business owners—as well as managers who are in retail business industry.

Date:                26-27 September 2015
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 388 (Exclude any Taxes)
Early Bird:       US$ 350 (Register before September 17, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 015 729 123 / 012 915 895 / 016 557 123
Email:  /



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Cambodia Jobs: Winning the Retail Customers
Winning the Retail Customers
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