STRATEGIC MARKETING PLANNING

Training on
STRATEGIC MARKETING PLANNING
24-25 October 2015

Strategic Marketing is fundamental to the success of every business.  The ability to understand and anticipate the wants and needs of your customers and then supply them with products and services at a profit is a crucial skill for every manager and leader.  It is not the sole responsibility of the Marketing department.

COURSE OBJECTIVES

• Understand How Important Marketing Contribute to the business
• Understand the key elements of Below The Line Advertising (Event Management, Booth Activation, Exhibition,…etc.)
• Understand the techniques of using Above The Line Advertising (TVC, Newspaper, Magazine, billboard, overhead,…etc.)
• Develop marketing strategy and budget planning
• Handle/support new product launch campaign

COURSE CONTENTS

Module 1: Introduction to Marketing	Module 2: Below The Line Advertising
What is Marketing How Marketing Plays Role in Business Consumer Marketing Funnel	Different types of BTL Ads Techniques to optimize the investment on BTL Case Studies
Module 3: Above The Line Advertising	Module 4: Marketing Cycle Plan
Different types of ATL Ads Techniques to optimize the investment on BTL Case Studies	Brand Marketing Planning Trade Marketing Planning Marketing Cycle Plan
Module 5: Marketing Research	Module 6: Marketing Project Management
Different Types of Marketing Research The interpretation of Marketing Research Case studies	Marketing Proposal Development Project Controlling Case Studies

TRAINER PROFILE 

Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Over There, he is a member of driving customer service at HELLO Point where there is a standard of customer service management on daily basis. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Mr. Pisal used to be the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver". 

WHO SHOULD ATTEND?

• All professionals who would like to develop their strategic planning capabilities
• Anyone who would like to understand the principles behind creating successful products and services
• Marketers who want to influence at a more senior level and/or secure budget for their planned activities
• Non business professionals who need a wider understanding of marketing and strategic planning

COURSE DETAILS

Date:                24-25 October 2015

Venue:             Hotel/Restaurant located in Phnom Penh

Time:                8 am- 5 pm

Language:       Khmer

Fee:                 US$ 200 (Exclude any Taxes)

Early Bird:       US$ 180 (Register before October 16, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)

#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 015 729 123 / 012 915 895 / 016 557 123
Email:  info@edi-cambodia.org  /  training@edi-cambodia.org