SALES AND BUSINESS INTELLIGENCE

Training on

SALES AND BUSINESS INTELLIGENCE
19-20 September 2015

Business intelligence training is a "must have" for both executives and corporations in today's fast-changing business world. The emergence of new market players, the proliferation of competitors and the need to constantly innovate to maintain a competitive edge means that business intelligence training should be fully integrated into an organization's training portfolio. In addition, as the marketplace and competitors have become global, so business intelligence training requires professional supports.

COURSE OBJECTIVES
Our Business Intelligence training courses will provide practical skills and knowledge from courses spanning our Big Data, Business Analysis. Learn how to analyze data, use big data analytics and understand metrics and consumer behavior to make better business decisions and improve capabilities. 

COURSE CONTENTS

Module 1: Introduction the Correlation between  Business Intelligence and Sales Operation	Module 2: Selling Techniques in 21st Century
What is Sales What is Business Intelligence	Selling Techniques for Luxury Product Selling Techniques for Mass Product
Module 3: Business Intelligence	Module4: Handling Objection in Sales Operation
Qualitative Research Quantitative Research	What is Objection 3 Techniques of handling objections
Module 5: Problem Solving in Challenging                  Environment of Sales Competition	Module 6: Sales Strategy
SODAS Techniques Case Studies	The key insights of Business Intelligence for Sales Target Setting Route to Market Development

TRAINER PROFILE 

Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Over There, he is a member of driving customer service at HELLO Point where there is a standard of customer service management on daily basis. Moreover, he also was a part of the new business development team member of One TV in  Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Mr. Pisal used to be  the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record. He was assigned to handle the Global Project of Imperial Tobacco Group called " Sales Growth Driver".  

WHO SHOULD ATTEND?
This first-ever business training course is specifically designed for sales and marketing professionals working for corperations and SME owners to improve sales skills and the business intelligence, Market Research Strategies.

COURSE DETAILS

Date:                19-20 September 2015

Venue:             Hotel/Restaurant located in Phnom Penh

Time:                8 am- 5 pm

Language:       Khmer

Fee:                 US$ 200 (Exclude any Taxes)

Early Bird:       US$ 190 (Register before September 11, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 015 729 123 / 012 915 895 / 016 557 123
Email:  info@edi-cambodia.org  /  training@edi-cambodia.org

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COURSE TITLE	DATE	ORGANIZER
SALES AND BUSINESS INTELLIGENCE	19-20 Sep	EDI
Analytical Thinking Skills	26-27 Sep	EDI
BUDGET PLANNING AND CONTROL	26-27 Sep	EDI
How to Become an Effective Training Specialist New	26-27 Sep	EDI
Winning the Retail Customers New	26-27 Sep	EDI
Administrative Affairs and Protocol New	26-27 Sep	EDI
Executive Certificate in SALES and MARKETING	Course starts: 03 Oct	EDI

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