Training on
19-20 September 2015

Business intelligence training is a "must have" for both executives and corporations in today's fast-changing business world. The emergence of new market players, the proliferation of competitors and the need to constantly innovate to maintain a competitive edge means that business intelligence training should be fully integrated into an organization's training portfolio. In addition, as the marketplace and competitors have become global, so business intelligence training requires professional supports.


Our Business Intelligence training courses will provide practical skills and knowledge from courses spanning our Big Data, Business Analysis. Learn how to analyze data, use big data analytics and understand metrics and consumer behavior to make better business decisions and improve capabilities. 

Module 1: Introduction the Correlation between
 Business Intelligence and Sales Operation
Module 2: Selling Techniques in 21st Century
What is Sales
What is Business Intelligence
Selling Techniques for Luxury Product
Selling Techniques for Mass Product
Module 3: Business Intelligence
Module4: Handling Objection in Sales Operation
Qualitative Research
Quantitative Research
What is Objection
3 Techniques of handling objections
Module 5: Problem Solving in Challenging
                 Environment of Sales Competition
Module 6: Sales Strategy
SODAS Techniques
Case Studies
The key insights of Business Intelligence for Sales Target Setting
Route to Market Development

Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry. He has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Over There, he is a member of driving customer service at HELLO Point where there is a standard of customer service management on daily basis. Moreover, he also was a part of the new business development team member of One TV in  Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Mr. Pisal used to be  the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record. He was assigned to handle the Global Project of Imperial Tobacco Group called " Sales Growth Driver".  

This first-ever business training course is specifically designed for sales and marketing professionals working for corperations and SME owners to improve sales skills and the business intelligence, Market Research Strategies.

Date:                19-20 September 2015
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 200 (Exclude any Taxes)
Early Bird:       US$ 190 (Register before September 11, 2015)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 728 123 / 015 729 123 / 012 915 895 / 016 557 123
Email:  /

19-20 Sep
26-27 Sep
26-27 Sep
26-27 Sep
26-27 Sep
26-27 Sep
Course starts: 03 Oct

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