Press Writing for PR & Communications Professionals

Training on
Press Writing for PR & Communications Professionals
8-9 August 2015

Course Objectives

The two-day course in Press Writing for PR & Communications Professionals is intended for communications, media and public relations practitioners, brand managers, marketing practitioners, and related-position holders who work to help achieve overall marketing and public relations’ missions, namely to increase sales and brand awareness, retain customer relations, strengthen internal and external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations.

Course Contents
  1. Introduction to Press Writing for Corporate Communications
  2. Writing Press Releases: Prewriting Tasks
  3. Writing a “Launch” Press Release
  4. Writing a “Product” Press Release
  5. Writing a “Personnel” Release
  6. Writing a Commentary Release
  7. Writing a Media Advisory
  8. Writing a Speech for a Launching Event
Hoem Seiha is a Director of Research Department at VTRUST Appraisal Co., Ltd., a former PR & Media Advisor at Vtrust Group of Companies, and an award- winning author who once served as an editor-in-chief at IT Executives Newspaper before which he had been a socioeconomic writer at the Economics Today Magazine. Today, he has produced ten major industry and market reports on real estate, transportation, and F&B industry as well as hundreds of informative and analytical news stories published on many local newspapers and magazines.

Who should attend? Public relations and communications practitioners, marketing practitioners and those who wish to further improve their written communications skills and press writing ability

Certification: Certificates of completion will be awarded to the successful participants.

Venue: Park Café (#10, St. 109, behind Council of Ministers or across Tvay Dangkom Pagoda)

Course Fees: $130 ($15 discount for loyal clients, group or early registrations before or by 31 July, 2015; Refreshments, lunch, and flash drive with study materials are provided)
Registration & Information 

H.S. Alpha Media & Communications
#113 (Parkway Square), 2nd floor, Mao Tse Tung Blvd, Phnom Penh
Tel: 012-90-63-40  /  012-699-553

08-09 Aug
H.S. Alpha Media
22-23 Aug
H.S. Alpha Media
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