Mastering & Maximizing Your Sale Strategy

Training on 
Mastering & Maximizing Your Sale Strategy
14-15 June 2014

Many companies today are seeking not just "suppliers" but "partners". These companies want to do business with organizations that can assist them to save money, make money or in some way add-value to their business offering.

To succeed in today's highly competitive marketplace, salespeople need to not only have knowledge of their own products and services, but require an understanding of their customers' businesses and how they can contribute positively to their success.

Salespeople have to act as advisers, problem solvers and consultants and be able to demonstrate how they can promote growth, profit and enhanced customer satisfaction for their customers.

Training Benefits
  • Explains the various roles and responsibilities of the professional salesperson
  • Demonstrates how through skill, self-organization, knowledge and strategy
  • Maintain and develop existing business
  • Create new business and successfully "lock out" the competition

Course outlines
I. Preparation
III. Selling steps for existing customer 
  • Reviewing KPIs
  • Checking Customer sales information
  • Checking promotion programs
  • How difference between B2B (Business-to-Business) Model and B2C (Business-to-Consumer) Model
  • Other preparation: Products knowledge, uniform, sales kits, etc...
  • Step 1: Ice Breaking
  • Step 2: Updating information to customer from previous meeting & Getting more information from customer (products, services, etc...)
  • Step 3: Checking customer inventory
  • Step 4: Introducing products information inclusive promotion program, updated information
  • Step 5: Order taking and Closing sales
  • Step 6: Reporting
II. Selling steps for new customer
IV. Selling Techniques
  • Step 1: Prospecting
  • Step 2: Making the approach
  • Step 3: Identifying customer needs
  • Step 4: Making the presentation
  • Step 5: Handling Objections
  • Step 6: Closing sales
  • Step 7: Following up
  • Technique 1: Up Sales - How to sell more
  • Technique 2: Combine Sales - How to sell combining with other products/services
  • Technique 3: Cross Selling - How to replace competitors

About Trainer
Trainer brings with him no less than 10 years extensive experience in Services & Sale Management; he views that salesmen are the backbone of the firm’s revenue. He is currently working as Head of People Development.

Prior to his promotion, he served as Sales & Service Manager where his main responsibilities are to drive all branches to be champion customer experience. Also, he used to work as Assistant HR Manager in-charge of selection and recruitment process, staff capacity building and performance management; his specializations are strategic human resources management, training and development, interpersonal communication, leadership skill, effective time management, exceptional customer experience and so much more. Furthermore, he has more than 15 years practical experiences in training at the well-known universities and institutes namely American Academic Association (AAA), Pannasastra University of Cambodia (PUC), Cambodian University of Cambodia, University of Cambodia (UC), Beltie International Institute in the field of Business Management, Customer Relation Management, Administrative Skills, Public Speaking, Leadership Skills, Human Resources Management and Teaching Methodology.

Plus to his extensive experience, he used to work for well-known International Institute as Branch Manager where he supervised more than 2,500 students and staff. His main responsibilities are to plan instructors’ schedule and number of staff needed so that the institute has sufficient staff to work effectively. He has attended many professional training programs visits included Thailand, Malaysia, Philippine, Singapore and Vietnam; he is currently pursuing his Doctor Degree.

Who Should Attend?
  • Entrepreneurs in any field
  • Customer Services
  • Sale and marketing department
  • Those who are new to sales or are contemplating a career in sales
  • Those who already occupy a sales position but lack formal training

Training tools and materials
Flipcharts, color papers, handouts, pens, papers and other stationeries, especially, and final evaluation and other specific materials were used to present key learning concepts and structures and to make good environment for learning to ensure the presentation run smoothly and efficiency. Training methods included Presentation, Group discussion, Role Play, Activities, Case Studies and Question &Answer.

Training Information
Course Title:      Mastering & Maximizing Your Sale Strategy
Language:         Khmer/English, Slide presentation and handouts are in English
Trainer:             Certified Trainer
Date:                  14-15 June 2014 (2 days)
Time:                 8:200 am – 17:00 pm
Venue:               Park Cafe Calmet (Coffee breaks, lunch)
Fees:                 US$ 140 (20 Seats only)
Special Offer: US$120 for registering from today until 11 June 2014. Please consider sending two participates from your company so that they can share great information with other participates.

    For more information or registration: 
    Tel: 023 6767 687 / 088 767 6676 / 098 466 976
    Address: Canadia Tower, 3rd Floor, Monivong Blvd, Phnom Penh.
    Email:  or 



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