Strategic Media Relations

Intensive Training
Strategic Media Relations
29-30 March 2014
Park Café – Vtrust Outlet
Download brochure here

If you’re going to use media relations strategies to publicize you, your company or products, but do not know where and how to start, then it’s right up your alley here. The intensive two-day course is designed to equip you with strategic media relations skills to achieve high volume of earned media coverage in the context of Cambodian media behavior.

Course Contents

  1. Media Roles and Social Influences
  2. Types of Media
  3. Media Relationships & Contacts
  4. Making Media Pitches
  5. Organizing Public and Media Events
  6. Media Kits and the Productions
  7. Media Coverage Monitoring
  8. Communications in Time of Crisis
  9. Media Relations Planning

Content Highlights
Each of the subjects of the course is presented and discussed in close relation to theories along with practical experiences within the context of Cambodian media behavior.

Day 1
Day 2
Session 1 (8:30am – 10:00am)

Media Roles and Social Influences
Media play a crucial role in informing, persuading and changing public opinions within a society. In this subject, media roles and influences on society are presented. The objective of the subject is to make new entrant PR practitioners understand how media work and who and what they influence. After the lesson, they will be able to make use of media to achieve their PR campaigns.

Types of Media
Media have been changing faces throughout the history. Long time ago, the westerners first printed newspapers. Now, there are many types of media (print, broadcast, online, social, etc.) coming to serve and change the face of the world. In this subject, different specialties and reaches of media types are presented, enabling PR practitioners to reach their target audiences well.

Session 2 (10:30am – 12:00pm)

Media Relationships & Contacts
No PR practitioners could achieve their PR plans without good relationships with the media. It’s one of the priority tasks to build relationships with the media – with the right persons in the media. Search and build a list of all media contacts and pitch them your company stories for earned coverage. But how this works?

Session 3 (1:30pm – 3:00pm)

Making Media Pitches
If you’re pitching for a broadcast TV channel, it might not work elsewhere or with the print media. Here, you’ll learn how to pitch your company stories for different types of media.

Session 4 (3:30pm – 5:00pm)

Organizing Public and Media Events
Event is one of the strategies to get your company’s stories covered in the media. However, if your event doesn’t have a pitch for the media, then it’ll be a waste if you plan it for the media. Here, you’ll learn how to organize an event that attracts the media.
Session 5 (8:30am – 10:00am)

Media Kits and the Productions
Media kits are crucially important for news reporters. Get your company’s stories or annual reports, just to name a few, printed on a newsletter or news release, or burned on a DVD, is a good way to make news reporters become interested and copy-write one of your stories for their newspapers. But what and how to produce these kits?

Session 6 (10:30am – 12:00pm)

Media Coverage Monitoring
It’s a duty of PR practitioners to keep an eye on newspapers, magazines, TV or radio programs in order to evaluate whether their PR programs are effective or not. Here, practical guidelines of effectively monitoring media coverage are presented.

Session 7 (1:30pm – 3:00pm)

Communications in Time of Crisis
Sometimes, a company may face a crisis and this can result in a scandal, bad reputation or loss of public confidence if it is not well-handled. A good PR practitioner can shift the opinion of the media towards his company from negative to positive. Here, you’ll learn how to handle the media in time of crisis and bring your company to the good side of the public.

Session 8 (3:30pm – 5:00pm)

Media Relations Planning
It’s an integral part of your PR campaign to plan your media relations before implementing it. That is, you’ll need a step-by-step guide to lay out your plan. You’ll have to set up goal, point out your target audience, estimate your budget and impacts, and so forth.

Trainer Profile the merit of his integrity, communications, and power of persuasion, Mr. Hoem Seiha is a famous training and event organizer, a long-standing email marketing practitioner and an award-winning English writer. Seiha also once served as a socioeconomic writer at Economics Today Magazine and then an editor-in-chief at IT Executives Newspaper. Appointed as a public relations adviser of VTRUST Group, he has built a huge success on business and media relations, networking and marketing campaigns through both written & spoken communications. Aside, he has such skills and experiences in education sciences, media and communications, and field marketing that he has understood and achieved many online marketing campaigns.

Training Approaches: Combination of instruction-based and trainee-center approaches is applied throughout the training course.

Instruction-based approaches: At some sessions, the trainer presents theories and practical experiences of strategic media relations to trainees most of the time.

Trainee-center approaches: On day 2 of the training, the trainer limits his presentations but encourages simultaneous interactions between the trainees and the trainer himself by:
  • eliciting ideas and asking critical questions
  • organizing group discussions and activities
  • group idea presentations and debates

Evaluation & Conclusion: Evaluation and conclusion of the trainees’ achievements are made at the end of the course.

Who should attend? Public relations and communications practitioners, event planners, marketing practitioners and those who wish to further improve their media relations skills.

Course Fees: US$120 ($20 discount for early registration)

Certification: Certificates of completion will be awarded to the successful participants.

Guides to Location: Park Café (Vtust Outlet): #10, St. 109, behind Council of Ministers or across Tvay Dangkom Pagoda

Registration & Information 
#17, St. 604, Toulkok, Phnom Penh
Tel: 012-90-63-40 / 12-699-553
Limited class size, only 25 seats available.



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