Marketing Strategies and Selling Techniques

 Training on
Marketing Strategies and Selling Techniques
05-06 April 2014

Increased competition in commercial and organizational setting has necessitated an advanced understanding of how to convey ideas or products favorably to others. By securing a measurable outcome or sales, participants will be able develop marketing strategies and to ensure future sales opportunities are maximized.  This course is designed such that participants will have increased confidence in themselves and their profession through understanding the characteristics and all the success factors of selling needed to be a successful salesperson.

COURSE OBJECTIVES
Upon the completion of this two-day training, participants are expected to :

• Understand different marketing strategies including segmentation, branding, marketing campaign, and sales promotion.
• Be able to conduct SWOT analysis
• Be able to develop marketing proposal
• Understand successful characteristics of sales person
• Understand various techniques for selling, including 8 steps of CALL, techniques for handling rejections, Blue Ocean strategy, Four Action Grid and others.

COURSE CONTENTS
DAY 1: Marketing Strategy

• Understanding sales promotion, public relation and advertising
• ATL Marketing Campaign
• Techniques for media placement
• Effective segmentation
• Marketing mix and its importance
• Understanding the commercial health
• Tips for marketing proposal
• Winning strategies
• The BCG Matrix
• SWOT Analysis and strategy development

Day 2: Selling Techniques

• Salesperson traits and qualification
• The Big Sales Mistakes
• 3 Cs for being a good salesperson
• 8 steps of the CALL and 5 stages of selling format
• Techniques for handling rejections
• Multi-level marketing sales techniques
• SODAS techniques and problem solving
• Blue Ocean strategy
• The Six Path Framework
• The Four Action Grid

TRAINER PROFILE
Mr. Chhauy Pisal is an MBA holder from LimKokwing University and BBA from Royal University of Law and Economics. He has intensive experiences in the fields of marketing and sales management and currently works as the marketing manager of Huotraco International Limited. Mr. Pisal is one of the specialists in marketing and sales, and his working histories just prove his expertise. Following are his experiences in both international and local corporations:

• Head of Marketing at Royal Media Entertainment Corporation (One TV)
• Trade Marketing Development Senior Manager at Hello Axiata
• Sales and Marketing Manager at DKSH
• Senior Brand Manager at DKSH
• Brand Manager at British American Tobacco Cambodia
• Areas Sales Manager at British American Tobacco Cambodia

WHO SHOULD ATTEND?
This essential training is specially designed for marketing and sales professionals whose job is to close deals and improve company’s sales. 

 
Date:                05-06 April 2014

Venue:             Hotel / Restaurant (Phnom Penh)

Time:                8 am- 5 pm

Language:       Khmer

Fee:                 US$ 200 (Exclude any Taxes)

Early Bird:       US$ 180 (Register before March 29)
The Fee includes: Lunch, Refreshments, Materials and Certificate of Participation. 

Educational Development Institute (EDI)
#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 015 915 895 / 012 56 6606 / 012 915 895 / 015 729 123
Email: director@edi-cambodia.org / training@edi-cambodia.org