Feasibility study on the development of Technical and Vocational Education &Training

Call for Proposals
Feasibility study on the development of Technical and Vocational Education and Training (TVET)

Westline Education Group (WEG) is committed to being the leading education provider in South East Asia.  Today, WEG runs The Westline Schools and The Northline School which provide K-12 education using the Royal Government of Cambodia’s curriculum and English education. The Group also manages the Educational Development Institute offering education and business training, consultancy and research aiming to improve the capacity of educators, managers and young entrepreneurs in Cambodia. WEG wishes to invite potential experienced consulting firms and/or consultants to handle a project:

Feasibility study on the development of
Technical and Vocational Education and Training (TVET)

I. Scope of Consultancy
This study will provide a comprehensive market assessment to support WEG’s entry into the TVET market. The study will provide the management of WEG with the following information:

1. Market Overview by Professional Sector. The study should to determine which are the most attractive sectors in which to offer vocational training. This analysis should include:
  • Economic trends in each sector;
  • Competition;
2. Market Sizing for Chosen Sector. Based on the sector opportunity identified, the study should provide an overview of the potential market size for the recommended sectors. This should include:
  • Key customer segments and willingness to pay;
  • Market demand analysis to identify key aspects of vocational training package;
  • Expected market size and growth trends.
3. Educational Product Analysis. Based on the sector and product identified, the study should make recommendations for the WEG vocational training product offering. Dimensions to be analyzed include:
  • Curriculum characteristics, including key skills to be developed and course length;
  • Course cost analysis, including trainer salary and classroom material costs;
  • Profitability analysis for course offering.
4. Preliminary Investment Plan and Financial Model. Based on the analysis above, this study should identify fixed and variable costs required for WEG to begin vocational training, and provide financial models to determine investment requirements and break-even point.

5. Preliminary Marketing Plan. Additionally, the study should provide details of key customer segments and potential communication strategies to reach them. The study should analyze other key factors for the success of the program and anticipated marketing and communication requirements.

II. Requirements
  • Must be a recognized consulting firm or consultant
  • Understanding Cambodian sector analysis to support investment;
  • Understanding Business modeling and expansion planning;
  • Knowledge of the Cambodian vocational training sector is a plus.
Interested consultants and/or consulting firms are requested to submit both technical and financial proposals to Mr. Sophornmony Ung, Chief of CEO Secretariat of WEG, by outlining proposed methodology, providing the CVs of key team members, highlighted previous project work, and with a detailed breakdown of the proposed professional fees, using below address by March 28, 2014 at 5:00PM. The detailed TOR of the project can be found on our websites, www.wegcambodia.com, www.edi-cambodia.org, www.westlineschool.org, www.northlineschool.org

The Westline School, Daun Penh Campus
#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Email: es.secretariat@wegcambodia.com , Phone: +855 15 729 123 / 12 566 606

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