E-Public Relations Written Skills

E-Public Relations Written Skills
22-23 December 2012

Training information

Course Specs:    2 days, 8 sessions, 12 hours

Language:           Khmer (language used for writing is English)

Course Fees:       $65 ($15 discount for loyal clients, $10 discounts for group or early registrations)

Where:                Park Café (Vtust Outlet): #10, St. 109, Behind Council of Ministers

Contact:              012-90-63-40 / 012-699-553

Free:                   Refreshment & lunch provided, Certificates of completion will be awarded

Course Objectives
The two-day course is intended for communications and public relations practitioners, brand managers, marketing practitioners, and  related-position holders who work to help achieve overall marketing and public relations’ missions, namely increase sales and brand awareness, retain customer relations, strengthen internal and external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations.

Course Contents

• Introduction to Written E-Public Relations
• Electronic Public & Media Toolkits
• Email Skills for Public Relations
• Prewriting: Information Gatherings & Interviews
• Writing Artifices for Blog Posts
• Writing E-News Releases
• Writing E-Newsletters: News, Features, Cases
• Writing E-Invitations: Corporate, Public & Media
• Grammar, Style Guides & Checklists

Content Highlights & Schedules

Day 1: 22 December 2012
Session 1	8:30am – 10:00am
Introduction to Written E-Public Relations	This session is aimed to equip participants with general understanding of online public relations, namely public relations targeted on social media, social network, and emails.
Electronic Public & Media Toolkits	This session is aimed to introduce participants to toolkits intended for electronic public and media relations. Toolkits are blog articles, e-new releases, e-newsletters, and e-invitations.
Email Skills for Public Relations	Necessary email skills such as guides to html and multimedia email design, email sending, mass mailing, email address collection, and file attachments are provided to participants so that they can communicate, build and maintain relationship with the public and media.
Session 2	10:30am – 12:00pm
The Writing Process: Information Gatherings & Interviews	This session is aimed to equip participants with practical methods to prewriting, namely brainstorming, information gathering and interviews.
Session 3	1:30pm – 3:00pm
Writing E-News Releases	This session is aimed to equip participants with theoretical and practical skills in writing effective news releases intended for emails and other electronic means.
Session 4	3:30pm – 5:00pm
Writing E-Newsletters: News	This session is aimed to equip participants with theoretical and practical skills in writing news intended for email newsletters, blogs and other online media. Guides to placements of links and picture and other multimedia are also provided.
Day 2: 23 December 2012
Session 5	8:30am – 10:00am
Writing E-Newsletters: Features	This session is aimed to equip participants with theoretical and practical skills in writing features intended for email newsletters, blogs and other online media. Guides to placements of links and picture and other multimedia are also provided.
Session 6	10:30am – 12:00pm
Writing E-Newsletters: Cases	This session is aimed to equip participants with theoretical and practical skills in writing cases (can be testimonies or success stories) intended for email newsletters, blogs and other online media. Guides to placements of links and picture and other multimedia are also provided.
Session 7	1:30pm – 3:00pm
Writing E-Invitations: Corporate, Public	This session is aimed to provide participants with practical skills in writing email invitations to events, conferences or other meeting programs intended for corporate bodies and the public.
Session 8	3:30pm – 5:00pm
Writing E-Invitations: Media	This session is aimed to provide participants with practical skills in writing email invitations to events, conferences or other meeting programs intended for media.
Grammar, Style Guides & Checklists	This session is aimed to provide key knowledge of frequent grammatical errors, style guides, effective sentencing and paragraphing, and checklists for finalized work.

 

Speaker
Mr. Hoem Seiha, a training and event organizer, a long-standing email practitioner and an award-winning English writer, once served as a socioeconomic writer at Economics Today Magazine and then an editor-in-chief at IT Executives Newspaper. Also a public relations adviser to VTrust Group, he has built a huge success on business relations & networking and marketing campaigns through both written & spoken communications. Aside, he has such skills and experiences in education sciences, media and communications, and field marketing that he has understood and achieved many online marketing campaigns.

Who should attend?
Public relations and communications practitioners, marketing practitioners and those who wish to further improve their written communications skills and journalistic writing ability.

Registration & Information
(#17, St. 604, Toulkok, Phnom Penh)
Email: entrepconsulting@gmail.com
Tel: 012-90-63-40 / 12-699-553
Website: www.entrepconsulting.com
Limited class size, only 25 seats available.