Practical Skills in Email Marketing Campaigns

Intensive Course
Practical Skills in Email Marketing Campaigns
6-7 October 2012
Course information
When:                 6-7 October, 2012 at 8:00am – 5:00pm
Where:                Eden Park Restaurant
Course duration:  2 days, 8 sessions, 12 hours
Language:           Khmer (materials in English)
Course Fees:       $45 (Refreshment, lunch provided)
Further Info:         012-699-553

Course Objectives
The two-day course is designed to provide marketing practitioners with effective email marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. By the end of the course, participants will be able to apply the lessons learnt to gear their marketing campaigns towards a successful path.

Course Contents
  • Email Marketing Overview
  • Opportunities and Disadvantage
  • Effectiveness and Limitations
  • CAN-Spam Acts and Unethical Issues
  • Email List Building
  • List Classifications Based on CRM Data
  • Core Concepts of Email Marketing Campaigns
  • Spam Avoiding & Minimizing
  • Creating Plain & Rich Text Email Campaigns
  • Creating HTML Email Campaigns
  • Mass Mailing (E-Mail Merge, dedicated server, PHPList)
  • Exercises & Practices

Content Highlights & Schedules

Day 1: 6 October, 2012
Session 1
8:30am – 10:00am  
Email Marketing Overview
Provide a general view of worldwide email marketing, including key statistics and trend both worldwide and nationwide.
Opportunities and Disadvantage
Provide key indicators that prove how email marketing has opportunities and disadvantages for corporate communication and marketing departments to increase sales and brand awareness, retain clients relations, reach potential clients, etc.
Effectiveness and Limitations
Show how email marketing can result in positive impacts on certain marketing campaigns. Further, constraints and limited capability of email marketing are provided to enable participants to make key decisions on launching email marketing campaigns.
CAN-Spam Acts and Unethical Issues
Provide key knowledge of spam and unethical issues regarding email marketing.
Session 2
10:30am – 12:00pm
Building Email Lists
Provide key skills in building email lists from CRM data, business networking events, social network sites (LinkedIn & Facebook), yellow pages and other websites using targeting email spider program. Also provide practical knowledge of importing from /exporting into Ms. Outlook, Gmail & Yahoo CSV files.
List Classifications Based on CRM Data
Provide guides to segmenting mailing lists based on CRM data for different types of marketing campaigns.
Session 3
1:30pm – 3:00pm
Understanding of Core Concepts of Email Marketing Campaigns
Provide key understanding of email campaigns (rich text, plain text and HTML formats), including different types of email marketing campaigns (follow-up, promotion, sales lead generation, event & invitation, new product launch, newsletter, auto-response, scheduling, etc.)
Spam Avoiding & Minimizing
Provide guidelines to successful launches of email campaigns by providing keys to wording, design, word choices, spam-like words, types of spam-like campaigns, email server requirements and sending policies and limits.
Session 4
3:30pm – 5:00pm
Creating Plain & Rich Text Email Campaigns
Provide key skills in creating plain and rich text email campaigns, using online-based email platforms, Ms. Outlook, Word & Publisher.
Day 2: 7 October, 2012
Session 5
8:30am – 10:00am
Creating Basic HTML Email Campaigns (Web-based platform)
Provide practical skills in creating basic HTML email marketing campaigns using online-based email platforms (Gmail, others).
Session 6
10:30am – 12:00pm
Creating Basic HTML Email Campaigns (Microsoft Office Packages)
Provide practical skills in creating HTML email marketing campaigns using Microsoft Outlook, Word & Publisher.
Session 7
1:30pm – 3:00pm
Mass Mailing
Provide key skills in sending email campaigns to a large number of recipients by using PHPList software, dedicated email servers, and E-Mail Merge integrated with Ms. Outlook and Word/Publisher.
Session 8
3:30pm – 5:00pm
Exercises & Practices
Provide trainees an opportunity to practice creating an email marketing campaign (campaign type and topic assigned by the trainer) and sending as a test, using E-mail Merge integrated with Ms. Outlook and Publisher.

Mr. Hoem Seiha, a training and event organizer, a long-standing email marketer and an award-winning English writer, has built a huge success on business relations & networking and marketing campaigns through both written & spoken communications. Aside, he has such skills and experiences in education sciences, media and communications, and field marketing that he has understood and achieved many marketing campaigns.

Who should attend?
Marketing practitioners or sales persons, email marketers, entrepreneurs and those who organize frequent events and trainings or those who want to develop their email marketing skills to prepare for the future marketing campaigns

Course Fees
 $45 (Discounts for group & early registrations. Refreshments and lunch are provided)

Certificates of Completion will be awarded to the successful participants.

Guides to Location
Eden Park Restaurant is at #53, located on St.334, and in Boeng Keng Kang 1, Chamkar Mon. To find Eden Park Restaurant, first you can approach Ministry of Planning (Monivong Blvd.) and then go northernly past a street until you reach another street (st. 334.) Turn right. It's about 100 meters from the turning point.

Participation Guides & Requirements
  • In order to fully benefit from the course,
  • Participants are required to bring their laptops (also 3G Modems and flash drives, if possible) to the training (laptops have to have Ms. Office Packages installed, Outlook, Word, and Publisher required).
  •  Participants are required to have an email account configured on Microsoft Outlook (2007,2010) on their laptops.
  • Participants should have Yahoo, Gmail, Facebook and LinkedIn Accounts (create ones if you have not yet had).
  • Participants should know some English

Registration & Information
Address:    #17, St. 604, Toulkok, Phnom Penh)
Limited class size, only 25 seats available.



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Practical Skills in Email Marketing Campaigns
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