Intensive
Course
Practical
Skills in Email Marketing Campaigns
6-7
October 2012
Course information
When:
6-7 October, 2012 at
8:00am – 5:00pm
Where:
Eden Park Restaurant
Course
duration: 2 days, 8 sessions, 12 hours
Language: Khmer (materials in English)
Course
Fees: $45 (Refreshment, lunch
provided)
Further
Info: 012-699-553
Course Objectives
The two-day course is designed to provide marketing practitioners with effective email marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. By the end of the course, participants will be able to apply the lessons learnt to gear their marketing campaigns towards a successful path.
Course Contents
The two-day course is designed to provide marketing practitioners with effective email marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. By the end of the course, participants will be able to apply the lessons learnt to gear their marketing campaigns towards a successful path.
Course Contents
- Email Marketing Overview
- Opportunities and Disadvantage
- Effectiveness and Limitations
- CAN-Spam Acts and Unethical Issues
- Email List Building
- List Classifications Based on CRM Data
- Core Concepts of Email Marketing Campaigns
- Spam Avoiding & Minimizing
- Creating Plain & Rich Text Email Campaigns
- Creating HTML Email Campaigns
- Mass Mailing (E-Mail Merge, dedicated server, PHPList)
- Exercises & Practices
Content Highlights & Schedules
Day 1: 6 October,
2012
Session 1
|
8:30am –
10:00am
|
Email Marketing
Overview
|
Provide a general
view of worldwide email marketing, including key statistics and trend both
worldwide and nationwide.
|
Opportunities and
Disadvantage
|
Provide key
indicators that prove how email marketing has opportunities and disadvantages
for corporate communication and marketing departments to increase sales and
brand awareness, retain clients relations, reach potential clients, etc.
|
Effectiveness and
Limitations
|
Show how email
marketing can result in positive impacts on certain marketing campaigns.
Further, constraints and limited capability of email marketing are provided
to enable participants to make key decisions on launching email marketing
campaigns.
|
CAN-Spam Acts and
Unethical Issues
|
Provide key
knowledge of spam and unethical issues regarding email marketing.
|
Session 2
|
10:30am – 12:00pm
|
Building Email Lists
|
Provide key skills
in building email lists from CRM data, business networking events, social
network sites (LinkedIn & Facebook), yellow pages and other websites
using targeting email spider program. Also provide practical knowledge of
importing from /exporting into Ms. Outlook, Gmail & Yahoo CSV files.
|
List Classifications
Based on CRM Data
|
Provide guides to
segmenting mailing lists based on CRM data for different types of marketing
campaigns.
|
Session 3
|
1:30pm – 3:00pm
|
Understanding of
Core Concepts of Email Marketing Campaigns
|
Provide key
understanding of email campaigns (rich text, plain text and HTML formats),
including different types of email marketing campaigns (follow-up, promotion,
sales lead generation, event & invitation, new product launch,
newsletter, auto-response, scheduling, etc.)
|
Spam Avoiding &
Minimizing
|
Provide guidelines
to successful launches of email campaigns by providing keys to wording,
design, word choices, spam-like words, types of spam-like campaigns, email
server requirements and sending policies and limits.
|
Session 4
|
3:30pm – 5:00pm
|
Creating Plain &
Rich Text Email Campaigns
|
Provide key skills
in creating plain and rich text email campaigns, using online-based email
platforms, Ms. Outlook, Word & Publisher.
|
Day 2: 7 October,
2012
Session 5
|
8:30am – 10:00am
|
Creating Basic HTML
Email Campaigns (Web-based platform)
|
Provide practical
skills in creating basic HTML email marketing campaigns using online-based
email platforms (Gmail, others).
|
Session 6
|
10:30am – 12:00pm
|
Creating Basic HTML
Email Campaigns (Microsoft Office Packages)
|
Provide practical
skills in creating HTML email marketing campaigns using Microsoft Outlook,
Word & Publisher.
|
Session 7
|
1:30pm – 3:00pm
|
Mass Mailing
|
Provide key skills
in sending email campaigns to a large number of recipients by using PHPList
software, dedicated email servers, and E-Mail Merge integrated with Ms.
Outlook and Word/Publisher.
|
Session 8
|
3:30pm – 5:00pm
|
Exercises &
Practices
|
Provide trainees an
opportunity to practice creating an email marketing campaign (campaign type
and topic assigned by the trainer) and sending as a test, using E-mail Merge
integrated with Ms. Outlook and Publisher.
|
Speaker
Mr. Hoem Seiha, a training and event organizer, a long-standing email marketer and an award-winning English writer, has built a huge success on business relations & networking and marketing campaigns through both written & spoken communications. Aside, he has such skills and experiences in education sciences, media and communications, and field marketing that he has understood and achieved many marketing campaigns.
Who should attend?
Marketing practitioners or sales persons, email marketers, entrepreneurs and those who organize frequent events and trainings or those who want to develop their email marketing skills to prepare for the future marketing campaigns
Course Fees
$45 (Discounts for group & early registrations. Refreshments and lunch are provided)
Certification
Certificates of Completion will be awarded to the successful participants.
Guides to Location
Eden Park Restaurant is at #53, located on St.334, and in Boeng Keng Kang 1, Chamkar Mon. To find Eden Park Restaurant, first you can approach Ministry of Planning (Monivong Blvd.) and then go northernly past a street until you reach another street (st. 334.) Turn right. It's about 100 meters from the turning point.
Participation Guides & Requirements
- In order to fully benefit from the course,
- Participants are required to bring their laptops (also 3G Modems and flash drives, if possible) to the training (laptops have to have Ms. Office Packages installed, Outlook, Word, and Publisher required).
- Participants are required to have an email account configured on Microsoft Outlook (2007,2010) on their laptops.
- Participants should have Yahoo, Gmail, Facebook and LinkedIn Accounts (create ones if you have not yet had).
- Participants should know some English
Registration & Information
Address: #17, St. 604,
Toulkok, Phnom Penh)
Email: entrepconsulting@gmail.com
Tel: 012-699-553
Email: entrepconsulting@gmail.com
Tel: 012-699-553
Limited class size, only 25 seats available.