CAMFEBA:Practical Training on "Effective Media and Communication Strategy" _ 26-27 January 2012

Practical Training on

"Effective Media and Communication Strategy"

26 – 27 January 2012, Venue: Hotel (tbc)

I. BACKGROUND:
On 15-16 December 2011 in Bangkok, the ILO Bureau for Employers Activities (ACTEMP) in collaboration with the ASEAN Confederation of Employers (ACE) organized a training workshop on “Media and Communication” for the Presidents and CEOs of the Employers’ Organizations that are members of ACE to enhance their media and communication skills and allow ACE to gain greater media and public exposure as a reputable regional employers’ organization. As a member of ACE, CAMFEBA sent her Vice President Ms. Sandra D’Amico and the Executive Manager Mr. Som Chamnan to attend it. Finding that this training was very useful for other Business Associations as well as other public and private entities in Cambodia, CAMFEBA invited the trainer to conduct this training in Cambodia.

II. EXPECTED OUTCOMES:
In the end of the course, all participants are expected to:

1. Be able to develop a strategic approach to using the media to communicate benefits and issues concerning economic reform in Cambodia.
2. Build more effective bridges with the media, by understanding what journalists are looking for and how they operate.
3. Be able to craft messages around economic reform issues and deliver them via media interviews of different types.
4. Understand how to use various press tools in a more effective way.
5. Be able to know how to develop the most effective Press Release, organize the Press Conference and conduct the video interview with the media.

III. TRAINING METHODOLOGY:
To promote the active participation, the training will include real practices after short lecture. Mock video interview with the media will also be used to allow the participants to practice the theories immediately.

IV. COURSE CONTENTS:

The training will include the following sessions:

Session 1: What is Strategic Communication

• The Triangle of Effective Communication
• Thinking Strategically with the Media

Session 2: Empowering Approaches to Media Interviews

• Learning by example from others
• How to prepare for media interviews
• Designing a communication Strategy
• How to design and deliver key message?

Session 3: Building Bridges with the Media

• The “Five Fs” of media relations
• Understanding what journalists are looking for.

Session 4: Writing an effective Press Release

• Theories & Real practices

Session 5: Communicating in a Crisis

• Essential elements to consider when communicating during a crisis
• Thinking Punctually – Media Moments 

V. WHO SHOULD ATTEND?

This course is tailor-made for Presidents, Executive Directors and leading figures of Business Associations, CEO's and Directors of the Company, organizations’ spokespersons, public relations and communication executives from both public and private sectors and civil society organizations.

VI. COURSE DURATION, VENUE AND ENROLLMENT:

• Date:  26-27 January 2012
• Venue: At Hotel (to be advised)
• Registration Deadline: 2 days before the training day 

VII. USING LANGUAGE:

The course will be delivered in English language.

VIII. ADMISSION FEE: 
(Inclusive of Coffee Breaks, Lunches and learning materials. Certificate provided) 

Early Bird Discount (Before 20 January 2012):

• Direct Member USD 200
• Indirect-member USD 220**
• Non Member USD 250

Normal FEE (After 20 January 2012):

• Direct Member USD 250
• Indirect-member USD 280**
• Non Member USD 300

         **Indirect member= Member of GMAC, BBAC, IBC, ACRA, MBCC, and CMA

ABOUT THE TRAINER:
Mr. Jean-Frederic Bernard

Mr. Frédéric Bernard has over 25 years of experience working in the field of communications as a journalist, producer, manager, trainer and strategy advisor. He is trained as a journalist and has worked for major international broadcasting companies first as a journalist and later as a senior advisor.

He carried out worldwide assignments before heading the Caribbean leading private radio station. The last eight years he spent delivering communications services and media training. He has extensive knowledge and experience in communication strategy design and planning, in developing relationships with the media and in training and coaching people working in the field of communications.   

Further information & Registration:

Mr. Prim Somony
Mobile: 012 401 333, Phone: 023 222 186
Helpline: 012 634 077
E-mail: training@camfeba.com
# 44A, St. 320, Boeung Keng Kang III, Chamkar Morn, Phnom Penh.
www.camfeba.com 

CAMFEBA: Developing the Professional HR Policies, Procedures and HR Manual_30-31 Jan 2012
CAMFEBA: Practical Training on "Effective Media and Communication Strategy"_26-27 Jan 2012