Training On “Strategic Marketing Analysis” _ 24-25 October 2011

 

Training On
 “Strategic Marketing Analysis” 

Date: 24-25 October 2011

Training Information:

• Date : 24-25 October 2011 (2 days)
• Time : 8:30AM-5:00PM
• Deadline Register : 17 October 2011
• Venue : Hotel/ Restaurant (Located in Phnom Penh)

Training Fee:

• 120 $ for Members (MFIs license, CCSF and VDA)
• 150$ for Non-members

(Lunch, Refreshment, Course Material and certificate of attended)

Note:
5%- Discount, if you register before deadline
10%- Discount, if you send 3-4 staffs to attend one course
Get 1 Free, if you send 5 staffs to attend one course.

Course Objective:
The Training is designed based on the following assumptions about Customer services:

• Understanding the whole aspect of market and marketing activity in the market.
• To explain the tools and techniques to use in marketing program and Strategy.
• Explain the marketing research and its process.
• Explain Marketing planning, activity, and some effective strategy to use for maintain     and strengthening the market.
• Explain Strategic to developing a brand in the market.

Course Content

• The importance of marketing strategy
• Getting to know your customers
• Strategic Building customer relationship
• Understanding customer buying behavior
• Strategic Developing a brand
• Marketing research
• Strategic Marketing planning
• Product, price, promotion and place Strategy
• Maximizing publicity
• Developing a strategy effectively for you product

Target learners:
Marketing Managers and staffs or those who work related to marketing task.

Trainers’ Profile:
Mr. Oul Van (BBA, MBA)
(Specialties: Marketing and Business Development)
OUL Van has considerable experience as a consultant and trainer in field of effective selling skills to develop selling and servicing for sale staff such as Cambodia Brewery Limited (Tiger Beer Company. In term of marketing, Mr. Van has over 9 year experience in sale and marketing responsible for all aspects of marketing and selling. He also has experience in academic and corporate training programs at private companies and universities. Plus to very professional experience, Mr. Van earned his MBA of Management from CHARLES STURT UNIVERSITY (Australia, MFE) and hold Bachelor of Business Administration in field of Marketing from National University of Management, Cambodia.

Training Methodology:
We will provide water resource HRM learners and stakeholders with access to a range of practical tools for collaborative HR planning and would be an excellent interface to provide access to these proposed Education and Training resources. In the interim, resources emerging from the project that are potentially useful for educators and trainers will be made activities during the training event as follow:

• Open Discussion
• Case Study
• Role Play
• Brainstorm
• Mini-lecture
• Group activity

 For Registration, Please: http://www.cma-network.org/drupal/TrainingRegistration

Seat are limited, please book your seat now. For more information, please feel free to contact us as below address:

Cambodia Microfinance Association
Address: #69, St. Boerk Thmei, Sangkat Tomnup toek, Khan Chamkar Morn, Phnom Penh, Cambodia
Tel: 023 219 406/ 011 795 625/ 092 1234 36/ 061 333 334
Email: ata@cma-network.org / tm@cma-network.org
Website: www.cma-network.org