Welcome to Training On
“The World of Branding and Marketing Strategy”
Date: 25-26 August 2011
Hotel (Located in Phnom Penh)
Course Content:
1- Branding Strategy
- Key principle in building brand aspiration & positioning that you should know & apply,
- Discovering the Brand’s soul,
- Market IN sights; what’s your customers’ perception of your brand?
- Is your brand communicating with your stakeholders?
- If your brand is a person, what would she say she’ll be?
- Mega problem and opportunities; apply 2 simple questions to find out what customers really want,
- Discover differentiation strategies that differentiate you from your competitions,
- Internalize and Align your Brand values with your Team,
- Learn to classify customer needs into 4 important categories and address each need differently,
- Unearth and discover a profitable gap and dominate it quickly,
2- Marketing strategy
- The formula, find your magic number and the strategy on how to achieve your profit,
- 3 ways to increase revenue, cash flow and profit,
- Advertising that sells,
- Using guerrilla marketing ideas & tactics that work,
- secret of direct response advertising that makes your service/product sells,
- Using keys words to get people to buy your product/service,
- Up sell & cross sell strategies that generates income and more,
Target Audience: Head of Marketing, and who work related to marketing function
Training Information:
- Date : Thursday 25- Friday 26 August 2011 (2 days)
- Deadline Register: 10 August 2011
- Venue: Hotel (Located in Phnom Penh)
Training Fee:
- 399 $ per participant
- Free: Lunch, Coffee Break, Course Materials, certificate of attended and Group Photo)
- Language: English
Why we are different from other course organizers?
We offer after-seminar-service FREE of charge:
- Participants are invited back to similar program to listen and network with new participants, when we next conduct the program. FREE
- Participants are encouraged to contact Mr. Philip to discuss any points in the program for clarification or ideas for implementation etc. FREE
- We do not buy programs. We craft and own our programs from long years of experience across industries.
- We are aware other seminar organizations do not offer after-seminar service free as speakers are usually foreigners flown in, and they will charge for their time.
Trainers’ Profile:
Mr. Philip Fong: (Singaporean)
Co-Founder & MD, JM_Asia (Cambodia) Principal Speaker / Mentor & Coach ERICHMENT MASTERY
- Board Member of CREDIT Micro Finance, 5th largest in Cambodia
- Board Member of HANUMAN Tourism Co.,Ltd, the larges travel agent in Cambodia
- Mentor & Coach and Consultant to Cambodian businesses & young entrepreneurs
- 35 years+ Senior Managementlevel experience working with American MNCs & Singapore companies listed on SGX and Hong Kong Stock Exchange
- Strongest Asset: Live and work in Phnom Penh since 2002 and understands the aspiration of young Cambodian executives & business owners
- Trained by Dale Carnegie Instituteof Leadership (USA)
- Johns Manville(USA) School of Trainer
- Certified Trainer & Member of STADA (Singapore Trainers & Development Association) A skill training institution recognized by Singapore Government & industries
Training Methodology: To ensure the effective training and active participation, CMA uses different methodologies as slide presentation, brainstorming, group discussion, role plays, and case study.
For Registration: http://www.cma-network.org/drupal/TrainingRegistration
Seat are limited, please book your seat now. For more information, please feel free to contact us as below address:
Cambodia Microfinance Association
Address: #69, St. Boerk Thmei, Sangkat Tomnup toek, Khan Chamkar Morn, Phnom Penh, Cambodia
Tel: 023 219 406, 092 1234 36/061 333 334
Email: tm@cma-network.org
Website: www.cma-network.org
