Free Online course
The Business of Film
11 June 2018
Explore the intriguing world of film production and find out about the complexities of development, distribution and finance.
Find out how movies are funded, made and marketed
Making a film is a creative exploit, but just like any other business, the aim is also to make money.
This online course will show you how. It has been created with Pinewood Studios – the leading provider of studio services to the global screen-based industries.
Using the value chain concept and independent film case studies, it provides a practical, in-depth exploration of key business decisions.
It asks: why do films fail? Why are intellectual property and copyright important? Why do films get public funding? And what is the relationship between marketing, box office returns and film success?
What will you achieve?
By the end of the course, you'll be able to...
- Demonstrate and understand the contribution of film to the economy and how this business model is changing in the digital era.
- Apply and understand the processes in selecting and selling a film idea within the changing concept of ownership in a digital world.
- Apply and understanding the impact emerging versus traditional platforms has on the distribution and marketing of film.
- Demonstrate and understanding how films are financed and the opportunities emerging investment platforms has on film finance.
- Assess and understand the function and components of film making.
- Identify and understanding the impact of future trends and change on the film industry and its stakeholders.
Who is the course for?
This course is aimed at those who already have a basic understanding of film production.
Who will you learn with?
Hilary Collins, Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking
Moreinfo: https://www.futurelearn.com/courses/business-of-film
