Training on
Practical and Effective Project Communications Skills
Date: 19-20 October 2013 Venue: Restaurant/Hotel
Time: 8:00am-17:00pm Language: Khmer/English
Communication plays very important and vital role in all fields of today’s life. Effective communication strategy is essential for the success of any project whether it is started by Government or any Non Governmental Organization. Without having a strategy that effectively reaches the predetermined target audiences, there is no way that the organization with influence as many people. If the organization is going to spend the time to figure out their key messages it would be best to develop a strong communication strategy. Furthermore, this would guarantee the time was not wasted and the message will reach the public sector in the easiest way.
A communications strategy, also referred to as a communications plan, is a document that expresses the goals and methods of an organization's outreach activities, including what an organization wishes to share with the public and whom the organization is trying to reach. It is designed around the goals of a project t to help you and your organisation communicate effectively and meet core organizational or around the objectives of a project. Generally presented as an internal document, the overall communications strategy should serve as a guide for any media and public relations activities in which the organization is engaged. This general strategy has to be linked to the roots of the organization and must be treated seriously. All of the employees and people involved in the organization must commit to the strategy 100% in order to influence decisions from multiple stakeholders. There is no way that an organization can function well with the outside world if it does not have a sound plan for how to inform the public of what they do.
To that end, this special training course has been arranged around the Essential Elements, a series of ten steps every organization should consider as it develops a communications strategy. Addressing these gives us a precise snapshot of who we are, what we have to say to the target stakeholders, who we want to influence, and how we’ll do that – now, and in the months and years to come.
Training Objectives
At the end of this informative and practical training course, the participants will be able to clearly understand the following Essential Elements:
- Review – Performance and Perception: How have we been communicating in the past? How effective has that been? How do our audiences perceive us?
- Objectives – Making them SMART: What do we want our communications to achieve? Are our objectives SMART?
- Audience – Primary and Secondary Targets: Who is our audience? Do we have a primary and a secondary audience? What information do they need to act upon our message?
- Message – Problems, Possibilities, Policies: What is our message? Do we have one message for multiple audiences or multiple messages for multiple audiences?
- Basket – Tools and Products: What kinds of communications “products” best capture and deliver our messages?
- Channels – Promotion and Dissemination: What channels will we use to promote and disseminate our products?
- Resources – Materials, Finances, People: What kind of budget do we have for this? Will this change in the future? What communications skills and hardware do we have?
- Timing – Events, Opportunities, Planning: What is our timeline? Would a staged strategy be the most appropriate? What special events or opportunities might arise? Does the work (or future work) of like-minded organizations, etc., present opportunities?
- Brand – Creating one and being on it: Are all of our communications products “on brand”? How can we ensure that we are broadcasting the right message?
- Feedback – Evaluative Thinking: How will we know when our communications strategy is 100% successful? What will have changed? How can we assess whether we used the right tools, were on budget and on time, and had any influence?
Training Modules and Contents
DAY1:
- Understanding the Communication
- What is Communication?
- Five Management Decisions
- Multiple Channels
- Audience Centered Communication
- Strategic Communication
- Establishing Credibility
- Messages & Elements of Good Message
- Group discussion/Comments/Questions/Criticism
- Developing monitoring framework
- Understanding the Communications Strategy
- What is Communications Strategy?
- The Essential Elements of Communications Strategy
- Designing a Communications Strategy
- Communications Strategy Template
- Examples of Communications Strategy
- Effective Communications at Workplace
- Importance of Effective Communication
- Communication Process
- Principles of Positive Co-Worker Relationships
- Non-verbal Communication
- Positive Feedback
- Active Listening
- Barriers to Effective Communication
- Recommendations on How to Improve Your Communication
- Group discussion/Comments/Questions/Criticism
- Developing monitoring framework
Training Methodology
Pre- and Post training evaluation: it is used to assess the changes of trainees’ skills, knowledge and attitude before and the end of the training.
Presentation: The trainer will present the subjects whilst participants actively listen, and take notes. Participants will be encouraged to express their comments, ask questions and provide answers from their personal experiences.
Group/panel discussion: Participants are assigned to work in small groups through brainstorming, discussion, outlining, selecting and analyzing ideas, which allow participants to contribute their comments and experiences to the entire group. This enables participants to respond and react to each other’s contributions, and allows individuals and groups to engage with and discuss their comments in the class as a whole.
Role Play: Participants will have the opportunity to improve their skills, attitudes, and perceptions in real situations through role-play. Participants are encouraged to be creative, flexible and to act out actual conditions, which will enable participants to express their personal experiences of customer-service situations.
Activities: In order to make the training more active and to facilitate a friendly environment, participants will be introduced to a variety of activities that are designed to entertain, stimulate interest and maintain alertness, as well as fostering the recall of information and skills.
Case Studies: In order to assist participants to visualize what they have learnt into actual practice, some case studies will be introduced. Participants will have to work as a team to reflect their ideas and understanding.
Question and Answer: It encourages participants to discover their confusing and/or unclear part of the subjects and ask question to clarify, whilst all participants can actively listen and absorb at the same time.
Comments and Criticism: To make sure the training course has been effectively provided; all participants will be encouraged to give their comments and criticism if necessary.
Trainer’s Credentials
Mr. Yos katank has graduated in Journalism and Mass Communication and at the same year B.A in French Literature from the Royal University of Phnom Penh. He had been working since then for a number of National and International Media Agencies as Reporter, Writer, Editorial Coordinator, and Documentary Maker and lately as a Short-Term Expert in PR/Communications & Visibility for the European Union-funded project ECOSORN in the northwest provinces of Cambodia. His 8 years experiences are mainly on News Reporting, Media and Public Relations, Visibility and Communications Management, Organising National Workshops and Conferences, as well as Coordination with International Delegations/Donors and High Government Officials. Katank likes working with International Environment with cross-cultural and he currently works as National Communication Coordinator for the Fauna & Flora International, Cambodia Programme based in Phnom Penh. He also works as Freelance Writer for Social Media, Local/International Media, as Volunteer Expert on Communications for couple local NGOs working for humanitarian purposes.
Who should attend the course?
This training course is designed for:
- NGO Communication Officers/Coordinators,
- Media Officers and Social Media Officers,
- Internal or Public Relations Officers/Coordinators,
- Project Officers /Coordinators,
- Event Managers and Copywriters
- Visibility Officers/Coordinators
- Marketing/Promotion Professionals
- Fund-raising Officers
- Newly appointed/prospective Communication Managers
- All SME’s supervisors, managers, and owners
- And those who wish to gain this important skill to design a new Communications Strategy.
What will be included with the training course?
- Group photo of participants
- Training materials
- Certificates are awarded by LIFE
- Free two lunches and four refreshment
Training Fee
Training fee: US$ 119 per person
Deadline Registration: 16 October 2013
If you register before deadline:
More information
If you register before deadline:
- Get 5%- discount for sending 1- 2 staff
- Get 10%- discount for sending 3-5 staff
- Get 1 Free for sending more than 5 staff
More information
Tel: 093 777776, 069 5555 66
Add: #45E, St 488, Sangkat Phsar Derm
Thkov, Khan Chamkamorn
Email: lifesuccess.asia@gmail.com /
thomasphat168@gmail.com
Website: www.lifesuccess.asia
Please mention "www.Cambodiajobs.Biz" where you saw the ad when you register or apply! 
