Training on Strategic Media Relations

Training on
Strategic Media Relations
24- 25 July 2015

Course Objectives

If you’re going to use media relations strategies to publicize you, your company or products, but do not know where and how to start, then this is right up your alley. The intensive two-day course is designed to equip you with strategic media relations skills to achieve high volume of earned media coverage in the context of Cambodian media behavior.

Course Contents
  1. Media Roles and Social Influences
  2. Types of Media
  3. Media Relationships & Contacts
  4. Making Media Pitches
  5. Organizing Public and Media Events
  6. Media Kits and the Productions
  7. Media Coverage Monitoring
  8. Communications in Time of Crisis
  9. Media Relations Planning

Hoem Seiha is a C.E.O and market researcher at H.S Market Intelligence, a former media advisor at Vtrust Group of companies, and award- winning author who once served as an editor-in- chief at IT Executives Newspaper before which he had been a socioeconomic writer at the Economics Today Magazine. Today, he has produced ten major industry reports on real estate, transportation, and F&B industry.

Training Approaches: Combination of instruction-based and trainee-center approaches is applied throughout the training course.

Instruction-based approaches: At some sessions, the trainer presents theories and practical experiences of strategic media relations to trainees most of the time.

Trainee-center approaches: On day 2 of the training, the trainer limits his presentations but encourages simultaneous interactions between the trainees and the trainer himself by:

  • eliciting ideas and asking critical questions
  • organizing group discussions and activities
  • group idea presentations and debates

Evaluation & Conclusion: Evaluation and conclusion of the trainees’ achievements are made at the end of the course.

Who should attend? Public relations and communications practitioners, event planners, marketing practitioners and those who wish to further improve their media relations skills.

Certification: Certificates of completion will be awarded to the successful participants.

Venue: Park Café (#10, St. 109, behind Council of Ministers or across Tvay Dangkom Pagoda)

Course Fees: US$ 95 per participant ($15 discount for early or group registrations before & by 17 July 2015); the fee covers training, learning materials, facilities, and two meals 3 times.
Registration & Information 

H.S. Alpha Media & Communications
#113 (Parkway Square), 2nd floor, Mao Tse Tung Blvd, Phnom Penh
Tel: 012-90-63-40  /  012-699-553

24-25 Jul
H.S. Alpha Media
08-09 Aug
H.S. Alpha Media
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