Africa Tourism Leadership Awards

The inaugural Africa Tourism Leadership Awards aims at recognizing game-changing individuals and/or groups’ initiatives being pursued across the sector, such as those leading to progressive policy-making and business practices, thought leadership, innovation, sustainable investments and public-private-community partnership, to name just a few, which are making waves across the African tourism sector.

This is the first-ever Pan-African travel and tourism awards that seeks to recognize innovation, excellence and change-making pioneered by Africans, for Africa and in Africa. The award night is an ultimate networking event.

Particular attention and recognition will be given to nominees who can prove commitment to leadership through sustainability in tourism policy and practices.

Awards Categories 

Leading in Progressive Policies’ Award
A country, head of state, minister or government organization/team who has shown progressive and excellence in policy-making for sustainable tourism growth and development in their destination.

Outstanding Entrepreneurship Award
An entrepreneur (or a small group of entrepreneurs) who has shown excellence in entrepreneurship in Africa’s travel, tourism, hospitality and/or aviation industry.

Women in Leadership Award
The most inspiring and influential leading woman who has and continue to make and outstanding contribution to changing the course of tourism development in Africa.

Most Innovative Business Tourism  Destination Award
Most Innovative and Sustainable Business Tourism and MICE Destination in Africa based on destination rating, number of classified hotels, value for money, value chain development, number of visitors vs socio-economic benefits to the destination and/or green credentials.

Outstanding Accommodation Facility  / Group Award
Accommodation facility with best world class facilities, quality standards, service excellence provided to guests and sustainable practices (i.e. green credentials, decent employment practices, staff development opportunities) in Africa. Small operations are highly encouraged to participate.

Outstanding Tourism Transportation Award
Tourism transport organization providing the highest quality standard of service to travelers and has sustainability environmental credentials.  This includes the most reliable and efficient transportation companies serving all destination in Africa including remote tourism destinations in Africa.

Outstanding Africa Tourism Media Award
The most influential media contribution to changing the image of Africa.

Championing / Sustainability Award
Destination, business, third sector organization or policy that has made an outstanding contribution to conservation/ environmental protection and community development.

Destination Africa – Lifetime Award”
This will be offered to an individual who has made exceptional lifetime contribution in creating positive change in relation to “Destination Africa” beyond the African continent.

Criteria for nomination
The experts making up the nomination committee will nominate three (3) nominees for each category on the basis of nomination received based on the following attributes:
  • nominees must be a stakeholder in Africa’s travel, tourism, hospitality and aviation industries – including public, private, third sector stakeholders, individuals or group of individuals, destinations, communities and other stakeholders operating in Africa.
  • nominees must be doing something outstanding and innovative with measurable results.
  • nominees must be involved in an outstanding project or initiative and demonstrate consistent achievements over a period of a minimum of 2 years.
  • nominees must be able to demonstrate the sustainability of their operation in terms of the economic as well as environment and social impact (e.g. environmentally sensitive, ethical in their operations, inclusive in their workforce engagement).
  • nominees must demonstrate some level innovation in entrepreneurship and/or technology.


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