Free Online course
Digital Skills: Retail
5 Feb 2018
Digital Skills: Retail
5 Feb 2018
Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.
You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.
What topics will you cover?
Week 1: Retail in the digital age and creating new customer experiences
Week 2: The power of customer data and using data behind the scenes
Week 3: Retail in a connected world, automation, AI and the future of retail
What will you achieve?
- Describe how digital has created new ways for retailers and customers to connect
- Describe how digital can help retailers improve customer experience
- Explain what omni-channel means and understand the new channels digital enables
- Explain the increasingly important role that digital marketing and social media are playing in retail
- Describe how digital enables retailers to give their customers a more personalised experience
Who is the course for?
This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Who will you learn with?
Simon Blosse, Simon has worked in Retail for over 10 years and has a deep passion for teaching, retail and bringing to life the fascinating and exciting world of the future of digital.
