Scholarship Exchange Program in U.S.A
The 2018 YSEALI Civic Engagement Fellows Program

Sale and Marketing Plan

http://edi-cambodia.org/
 Training on
Sale and Marketing Plan 
12-13 March 2016
 

COURSE OBJECTIVES
Upon completion of this course, the SME participants are expected to get knowledge more on marketing plan, marketing strategies, developing price strategies, choosing promotional mix, developing promotional plan, allocate budget for promotion, the importance of personal selling, characteristics of successful salespeople, selling process  & technique, mechanics of selling, sale plan and expenses related to a sale. 

COURSE CONTENTS
Module 1: Developing Marketing Mix
  • Understand about what is a marketing plan?
  • Understand about marketing strategies and price strategy 
Module 2: Promoting Product
  • Understand about the right way in choosing promotional mix to fit own business
  • Understand about how to developing promotional plan and budgeting
Module 3: Principles of Successful Selling
  • Understand the effective of personal selling
  • Understand characteristics of successful salespeople
  • Understand selling process & technique, mechanics of selling
Module 4: Estimating Sales 
  • Understand sale plan and expenses related to a sale   

TRAINER PROFILE
Our Sales and Marketing Specialist has solid working experience 14 years in Education Industry, Tobacco Industry, Nutrition Industry, Telecommunication Industry, and Paid TV Service Industry, Real Estate and Retails Business.

At British American Tobacco (BAT), our trainer has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. He also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager.

Beside of Fast Moving Consumer Goods working experience, the trainer also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country.

Our young Sales and Marketing guru used to be the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route to Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver". 

WHO SHOULD ATTEND?
SME Owner, General Manager, Sale Manager, Sale Staff

COURSE DETAILS
Date:                12-13 March 2016
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 250 (Exclude any Taxes)
Early Bird:       US$ 230 (Register before March 7)
The Fee includes: Lunch, Refreshment, Materials and  Certificate. 

Educational Development Institute (EDI)
#22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967  /  015 728 123  /  012 418 787  /   016 557 123
Email:  info@edi-cambodia.org  /  sme@edi-cambodia.org  /  training@edi-cambodia.org


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