Scholarship Exchange Program in U.S.A
The 2018 YSEALI Civic Engagement Fellows Program

Sales & Marketing strategy Development

http://www.edi-cambodia.org/
 Training on
Sales & Marketing strategy Development
26-27 July 2014
 
No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are. Here are eight tips to help you stand out from the competition so you won't find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.

COURSE OBJECTIVES

Upon the completion of this two-day training, participants are expected to :
  • Understand different marketing strategies including segmentation, branding, marketing campaign, and sales promotion.
  • Be able to conduct SWOT analysis
  • Be able to develop marketing proposal
  • Understand successful characteristics of sales person
  • Understand various techniques for selling, including 8 steps of CALL, techniques for handling rejections, Blue Ocean strategy, Four Action Grid and others.

COURSE CONTENTS
I. The introduction of Strategy Development
  • Understanding the overview of Sales and Marketing Strategy
  • Understanding how importance of Sales and Marketing Strategy contributes Business
II. SWOT
  • Why do we need to have SWOT Analysis
  • Case studies of the analysis on Strength, Weakness, Opportunity, Threat
III. TOWS
  • Understanding of TOWS
  • Case Studies of TOWS
IV. Boston Consulting Group Matrix
  • Understanding ofBoston Consulting Group Matrix
  • Case Studies Boston Consulting Group Matrix
V. Budget Plan
  • Overview of budget plan
  • Sample of Zero Base Budget Plan
  • Sample of Annual Activities Grid
VI. Distribution Model 80/20 RULE
  • Understanding of Numeric Distribution
  • Understanding of Market Share
  • Understanding of Value Share
  • Understanding of Segment Share
  • Case Studies of 80/20 RULE

TRAINER PROFILE
http://edi-cambodia.org/
Mr. Pisal has been working for well-known big multi-national companies such as British American Tobacco (BAT) where he has gone through the international management training program. At BAT, he has handled both Sales and Marketing roles starting from Area Sales Executive, Area Sales Manager, and Brand Marketing Manager. On top of that he also used to work for another Big International Distribution Company called DKSH in the position of senior Brand Manager, then was promoted to National Sales and Marketing Manager. Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in  Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country. Currently, Pisal is the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route To Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record as the international qualified employee representing Cambodia. He was assigned to handle the Global Project of Imperial Tobacco Group called " Sales Growth Driver".  In addition, he is also the champion of Portfolio Strategy Development as well as Business Plan of Imperial Tobacco Cambodia.

WHO SHOULD ATTEND?
This essential training is specially designed for marketing and sales professionals whose job is to close deals and improve company’s sales.
 
Date:                26-27 July 2014
Venue:             Hotel/Restaurant located in Phnom Penh
Time:                8 am- 5 pm
Language:       Khmer
Fee:                 US$ 200 (Exclude any Taxes)
Early Bird:       US$ 180 (Register before July 18)
The Fee includes: Lunch, Refreshments, Materials and Certificate of Participation. 

Educational Development Institute (EDI)
 #22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 023 966 967 / 012 915 895 / 015 729 123 / 012 56 6606
Email: director@edi-cambodia.org  / training@edi-cambodia.org

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